Manager Channel Development

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Mgr Channel Development

Job Description Summary

SUMMARY: As a member of the Foodservice Channel Development team this position is primarily responsible for leading the development and implementation of strategic marketing content for Tyson Foodservice with emphasis on communicating externally with street operators. This includes serving as an expert on foodservice street operators, owning the organic social media plan and content calendar for Tyson Foodservice, developing and driving operator-focused content through websites, social media and digital solutions and assisting in the development of operator platforms and strategic planning.

This role will focus on driving increased volume and share for Tyson Foodservice through direct to operator marketing of focus brands and categories across Poultry and Prepared Foods.

Essential duties include: develop and assist in deployment of branded and unbranded street operator content, curating and repurposing existing relevant content, partner with foodservice digital team, serve as account executive/liaison with channel teams, culinary team and BUs on broad marketing campaigns, own customer-facing side of social media platforms, maintain consistency in messaging across the TFS brand, and support operator business including developing content for restaurants and collaborating with other channel teams such as non-commercial for relevant content.

REQUIREMENTS:

Education: Bachelor degree in business, marketing or other related discipline; MBA strongly preferred.

Experience: 5 years experience in relevant fields. Foodservice and content development experience preferred.

Computer Skills: Standard computer skills.

Communication Skills: Excellent verbal and written communication skills.

Special Skills: Project management skills; experience in developing and executing strategic plans; experience in developing video, written and social media content, experience leading and working cross-functionally; proven experience working collaboratively to drive business results; strong focus on customer including consumer and customer needs; inclusive; leverages diverse inputs and talents.

Travel: 5-10 trips per year

Work Shift:

1ST SHIFT (United States of America)

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