Vice President Brand Engagement - Remote

Profile

:,ActualValueFromSolar:null},{QuestionName:External Title,AnswerValue:Vice President, Brand Engagement - Remote,VerityZone:formtext4,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Employment Type,AnswerValue:Full-time ,VerityZone:formtext16,QuestionType:radio,ActualValueFromSolar:null},{QuestionName:About Us,AnswerValue:u003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAnywhere is a global franchisor of some of the most recognized brands in the real estate industry. Our Franchise Group delivers value to agents and brokers through powerful marketing, sales support systems, training, mentorship, and tools u0026amp; technology that help to fuel their success in a competitive real estate environment.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eu003ca href=****target=_blank\u003eAnywhere Real Estate Inc.u003c/au003eu0026nbsp;(NYSE: HOUS) is on a mission to empower everyone’s next move. Home to some of the most recognized brands in real estate u003ca href=****target=_blank\u003eBetter Homes and Gardens® Real Estateu003c/au003e, u003ca href=****target=_blank\u003eCentury 21®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker®u003c/au003e, u003ca href=****target=_blank\u003eColdwell Banker Commercial®u003c/au003e, u003ca href=****target=_blank\u003eCorcoran®u003c/au003e, u003ca href=****target=_blank\u003eERA®u003c/au003e, and u003ca href=****target=_blank\u003eSothebyu0027s International Realty®u003c/au003e - the Anywhere portfolio includes franchise and brokerage operations as well as national title, settlement, and relocation companies and nationally scaled mortgage origination and underwriting joint ventures.u0026nbsp; Anywhere is focused on simplifying, digitizing and integrating the real estate transaction for all consumers, no matter where they may be in their home buying and selling journey.u0026nbsp; With innovative products and technology, Anywhere fuels the productivity of its approximately 196,200 independent sales agents in the US and approximately 136,400 independent sales agents in 118 other countries and territories.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAt Anywhere, diversity fuels success – for our company and for our employees. We strive to be the preferred company for diverse talent, committed to creating an inclusive environment that encourages everyone to succeed. u003cstrongu003eWe pursue talent u003c/strongu003e– strategic thinkers who are eager to innovate, focused on execution and accountable for results. u003cstrongu003eWe value diversity u003c/strongu003e– respecting backgrounds, cultures, perspectives.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eYou’ll find our commitment to diversity reflected in our achievements:u003c/spanu003eu003c/spanu003eu003c/pu003eu003culu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eRecognized as one of the World’s Most Ethical Companies since 2011u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eAnywhere has also been designated a Great Place to Work since 2019u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eNamed one of LinkedIn’s Top Companies in the US.u003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eHonored by Forbes as one of the World’s Best Employers for Diversity and Top Female Friendly Companies.u003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003eu003cpu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003eWith diversity, we succeed together. We hope you’ll join us.u003c/spanu003eu003c/spanu003eu003c/pu003eu003cpu003eu0026nbsp;u003c/pu003e,VerityZone:formtext36,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:EEO Statement,AnswerValue:EOE AA M/F/Vet/Disability,VerityZone:formtext34,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:State/Province/Region,AnswerValue:New Jersey ,VerityZone:formtext25,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:City,AnswerValue:Madison,VerityZone:formtext19,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Company,AnswerValue:Anywhere Brands ,VerityZone:formtext1,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Compensation Range,AnswerValue:u003cdivu003eu003cspan style=font-size: 16px\u003eu003cspan style=font-family: Verdana, Geneva, sans-serif\u003e$175,000 - $185,000u0026nbsp;;u0026nbsp;At Anywhere, actualu0026nbsp;compensation within that range will be dependent upon theu0026nbsp;individual’s skills, experience, and qualifications.u003c/spanu003eu003c/spanu003eu003c/divu003e,VerityZone:formtext57,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Exciting News,AnswerValue:We are excited to announce that Realogy is now Anywhere Real Estate Inc. It will take a few months for us to transition to our new brand. 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Reporting to the CMO of Anywhere Brands, this individual will lead brand engagement strategy across Anywhere’s three Franchise Brands: Century 21, ERA and Better Homes Gardens Real Estate. The candidate is a strong leader and mentor of internal teams, cross-functional partners and external agencies, driving a strategic pathway for our brands. The future VP will play a meaningful role in crafting our communications, owned channel and overall brand strategy to drive an outstanding brand reputation in the industry, and brand experience for our network of brokers and agents.u003cbru003eMarketing at Anywhere Brands, particularly our franchise brands, is going through an exciting evolution. Under the leadership of our new CMO and Franchise President, the group has a renewed focus on four key areas of marketing: Growth Marketing, Partner Product Marketing, Experiential and Brand Engagement. This is an inspiring role for a dynamic Marketer and outstanding leader who can flex analytical prowess and channel strategy while also possessing outstanding communications. The VP will evolve and evangelize the voice of our brands externally and internally - to our network – while assuring this work is driving measured success for the business. The Brand Engagement team will consist of team members specializing in communications, social media and brand marketing with deep experience with the brands and real estate. Together with the team, the VP will lead all aspects of three essential functions of Brand Engagement:u003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExternal Brand: PR, Thought Leadership, Awards Speaking opportunities, Executive Comms Supportu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eNetwork Communications: Development and execution and tracking of a refreshed communications and content strategy across the Brands’ marketing channels: digital and in-personu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eOwned Channel Management: Development of content strategies and content, as well as execution and management of our owned channels. (currently: email, social, print publications, comms app)u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdiv style=\margin-top: 3px; margin-bottom: 8px;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eu003cspan style=\font-weight:normal\\u003eKey responsibilities: u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead with compassion, communication and a strategic approach to drive business success while focusing on the growth and success of the dedicated teamu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDevelop unique integrated brand strategies for each of the three brands applying earned media channels, owned channels, and differentiated communications and content strategy. Develop plan to measure and assess success. Build infrastructure to track and optimize.u003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eBring creative and innovative thinking to develop thought leadership, public speaking and awards strategies, and manage creation of content in order to drive awareness and perception of our brands and senior leadersu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead the implementation of developing content, communication and channel strategy in partnership with external consultancy and team. Initiative is inclusive of operational changes in channel usage, identification of resources to support new strategy, and implementation of measurement framework trackingu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eLead overhaul of social media strategies (B2B B2B2C/Enablement) across three brands, including channel strategy, content development and measurement frameworku003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eBring positivity, innovative thinking and collaboration to the Marketing Leadership team alongside your peers in Partner, Growth, and Experiential Marketingu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdiv style=\margin-top: 3px; margin-bottom: 8px;\\u003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eu003cspan style=\font-weight:normal\\u003eu003cbu003eQualifications:u003c/bu003e u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/divu003eu003culu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e15 years of experience in Marketing with a minimum of 10 years experience in PR and Communications and owned channel strategic leadershipu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExperience in B2B2C marketing and marketing enablementu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eProven ability to lead a multi-functional team with a balance of guidance and collaboration, encouraging growth in individuals while delivering outstanding work productu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDemonstrated capacity to develop creative multi-channel strategies to evolve and elevate brand awareness and reputationu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eDemonstrated experience building quantitative measurement frameworks in support of brand, comms and owned channel strategiesu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003cli style=\margin-bottom:8px\\u003eu003cdivu003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003eExperience building and evolving teams (internal and external partners) to support shifting business strategiesu003c/spanu003eu003c/spanu003eu003c/divu003eu003c/liu003eu003c/ulu003eu003cdivu003eu003cbru003eu003cspan style=\font-size:16px;\\u003eu003cspan style=\font-family:Verdana,Geneva,sans-serif;\\u003e#LI-DS1u003cbru003e#LI-Remoteu003c/spanu003eu003c/spanu003eu003c/divu003e,hiringOrganization:{name:Realogy,sameAs:\,@type:Organization},identifier:{name:Realogy,@type:PropertyValue,value:14896BR},jobLocation:{address:{addressCountry:USA,addressLocality:Madison,addressRegion:NJ,postalCode:7940,streetAddress:\,@type:PostalAddress},@type:Place},title:Vice President, Brand Engagement - Remote,@type:JobPosting,validThrough:2024-04-05T23:59:59}u003c/scriptu003e,CustomWebTrackerResponse:[],Abc:0,SolarErrorOccurred:false,ShowSimilarJobs:false,SkillsFields:null} capture-escaped-parsed-value=preloadResponse />

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