Content Strategy Manager

Profile

Content Strategy Manager
Duties: Support key marketing partners as part of a cross-functional in-house strategic communications, brand and operations team. Change the way marketing supports the business in a creative transformational year. Challenge the status quo in order to get to a net end goal of a fresh, interesting, and modern content, supporting all levels of a customer journey. Support product, field and partner marketing, and the global/centralized functions (Brand & Digital, Reputation & Awareness, Marketing Operations). Setting content and campaign strategy and changing the way we engage with our customers and partners through content. Developing and overseeing content strategy understanding how to connect our content strategy back to our business objectives. Leading a cross-functional team with a new process to successfully manage content creation according to a set strategy. Working across functions and levels – from individual contributors to key executives – to ensure comprehensive inputs to strategic content planning. Managing a global content and editorial calendar to ensure alignment, holding team to deadlines. Working across mediums and incorporating and educating on best practices (social, SEO, blog, white papers, and infographics, narrative, etc.). Ensuring quality, clarity, consistency and alignment to Visa’s business and reputational goals for all content. Being hands-on and whipping up some amazing content. Partner with agencies to make sure they’re doing the same. Identify critical issues, and set the editorial agendas accordingly, which includes monitoring trends and consulting. Exceptional writer who can do long-form stories and quick bites. Solve problems using keen instincts and organizational experience.

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