Associate Director Payer Marketing- Myeloid Hematology

Profile

Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.

Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.

Associate Director, Payer Marketing, Myeloid Hematology

Description

This position will be responsible for the development and implementation of access strategy and tactics to support INREBIC in Myelofibrosis and SPRYCEL in Ph CML to ensure appropriate open access and business pull through across payers, organized customers, pathways, and other access influencing organizations. This individual will be responsible for development of tools, resources, and training plans to ensure appropriate access and will flex across the hematology portfolio to drive access initiatives based on portfolio priorities. The role reports to the Director, myeloid/lymphoma strategic payer marketing and is based in the Bristol-Myers Squibb Princeton Pike location in Lawrenceville, New Jersey.

Key responsibilities include, but are not limited to:


Primary point responsibilities for INREBIC and SPRYCEL access strategy and execution with flex responsibilities across the hematology portfolio based on peri launch priorities

Development of promotional tools with focus on the payer value proposition and other tools to ensure appropriate coverage as per label aligned to brand strategy

Responsibilities for brand and access strategy incorporation into pricing and contracting decisions

Establish relationships with BMS field organization to inform prioritization of resources and translate customer learnings and industry trends into actionable recommendations for business growth

Participate in Field Input Team (FIT) team meetings and collaborate with Market Research to ensure access plans are grounded customer insights

Provide communications to Value, Access and Payment field-based teams as required based on market, product or other events or execution of key tools, including broadcast and teleconferences

Develop internal working partnerships with brand teams, World Wide Access, HEOR, Pricing and Reimbursement, Advocacy / Policy to drive critical decision and ensure proper execution

Collaborate with Learning and Access and lead tactical execution of Value, Access and Payment POAs


Candidate Specifications:


BA/BS degree or equivalent

3-5 years of relevant marketing/access strategy experience

Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships

Ability to work across boundaries and partner with various stakeholders to make an impact

Experience and knowledge of promotional regulatory processes

Additional competencies include strategic planning, marketing analytics, Oncology knowledge, and customer/competitive insights

Strong analytical skills and ability to think strategically

Strong business acumen including a understanding of how various customer perceive value

Demonstrated ability to drive execution of key initiatives and meet all deadlines

Proven initiative and ability to work independently is required

Additional competencies include functional/technical marketing fundamentals, business acumen and market access knowledge, strategic planning and thinking, execution excellence and customer focus


Preferred Qualifications:


Advanced degree preferred

Strong written and verbal communication skills

Experience in translating insights and strategies into effective marketing tactics

Experience working with multi-functional teams to accomplish specified goals

Exceptional aptitude for learning quickly and ability to communicate technical concepts to range of stakeholders

Must have strong ability to prioritize and work effectively in a fast-paced, dynamic environment

Track record of highly ethical and compliant behavior


Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.

Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Company info

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