Digital Marketing And Advertising Analyst

Profile

Digital Marketing And Advertising Analyst
The candidate will be responsible for analyzing, and reporting on key metrics to determine digital advertising campaign effectiveness and ROI. This includes the analysis of key metrics that impact website traffic and sources for new business, as well as utilizing web-based applications, databases and Microsoft Excel for advanced analysis of campaign performance metrics and execution of digital marketing & advertising initiatives for the firm in a fast-paced, high-volume environment. Assists in research and under the direction of the VP of Digital Marketing, implements digital marketing and advertising solutions and systems. Executes on duties and ongoing projects for the Digital Marketing Team/Department. Maintains a professional and courteous demeanor and exemplifies outstanding customer service skills to internal and external customers, vendors, guests, and the public. The ability to work in a team orientated and collaborative environment is essential. Demonstrates the ability to be highly self-motivated and directed, with keen attention to detail. Ability to promptly and professionally manage multiple tasks with effective resolution of conflicting priorities. Communicates in accordance with an understanding of applicable State Bar rules related to protected clientele information, confidentiality, digital marketing and advertising and the unauthorized practice of law. Complies with corresponding company policies and procedures. Under the direction of the VP of Digital Marketing, is responsible for digital advertising campaign implementation, communications, and performance analysis in support of omni-channel traffic objectives. Communicates with the VP of Digital Marketing about goals and results. Manages a database of advertising campaigns for all digital advertising channels (ex: company website, Instagram, Facebook, LinkedIn, etc.) and actively collaborates with Creative teams, the I.T. department, website vendor, advertising agencies, the Contact Center and technology partners on digital marketing initiatives, campaign setup, maintenance and execution while ensuring that projects are delivered on time and within scope. Maintains a digital advertising traffic plan, measures performance and generates reports. Analyzes, recommends and reports on key metrics to determine digital advertising campaign effectiveness and ROI. This includes the analysis of key metrics that impact our website traffic and sources for new business, and well as utilizing web-based applications, databases and Microsoft Excel for advanced analysis of campaign performance and metrics. Assists in the research and recommendation of digital marketing and advertising solutions and systems. This includes research and development on emerging products, services, protocols, procedures, and standards in support of digital advertising software and platforms that support alignment with strategic goals. Utilizes market research, customer insights, and competitive intelligence to validate strength of programs. Partners with digital media and marketing vendors/agencies and specialists to increase marketing results. Assists in digital media and marketing vendor/specialist relationships and the implementation of long-term strategy to increase marketing results; which includes, understanding how to help vendors optimize PPC and social media advertising channels and develop a competitive advantage in the marketplace. Ability to travel may be required from time to time. College degree in Digital Marketing / Advertising preferred, and 3+ years of work experience in Digital Advertising, or an equivalent combination of education and experience. Must have experience with digital advertising and analytics that supports brand and lead generation. Strong technical knowledge of and analytics experience with websites, SEO, SEM, and digital advertising methods including Pay-Per-Click and Display, with experience in Google Ads, and Facebook/Instagram/Microsoft advertising, etc. Experience using Google My Business and Bing Places for Business.

Deadline: 3 Nov 2020.

Company info

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