Area Marketing Manager US Remote

Profile

Texas, United States of America

Job Family Group:

Commercial and Retail

Worker Type:

Regular

Posting Start Date:

September 20, 2021

Business unit:

Downstream

Experience Level:

Experienced Professionals

Job Description:

About Jiffy Lube: Founded over 40 years ago, Jiffy Lube serves approximately 20 million customers each year at more than 2,000 franchised service centers across North America. Jiffy Lube pioneered the fast oil change industry in 1979 by establishing the first drive-through service bay, providing customers with fast, professional service for their vehicles. The company continues to lead the industry with the evolution of its new business model, Jiffy Lube Multicare, which offers oil changes, brakes, batteries, and tires as well as other services consumers want and need. Headquartered in Houston, Jiffy Lube is a wholly owned, indirect subsidiary of Shell Oil Company. Visit **** to learn more about Jiffy Lube and vehicle care.

Where you fit in -

Two of the key ingredients to enable Jiffy Lube’s future growth are a vibrant brand and healthy network of franchises across the country. The Area Marketing Manager (AMM) is part of a team of 4 AMMs who are each responsible for building and supporting the Jiffy Lube brand with an assigned group of franchisees. Part of the uniqueness of a franchisee-owned business is we have over 150 independently owned and operated businesses (franchisees) who operate aprox. 2,000 total Jiffy Lube store locations that consumers see as one. Ensuring the consistency, effectiveness and efficiency of marketing plans across the network is critically important to driving a positive customer experience, improved brand loyalty and recruitment of new business. AMMs are virtually based & typically located within their assigned geography of franchisees & stores to guide, educate and consult with the franchisee community, often interacting with the business owners and c-level positions.

What's the role - The purpose of the Area Marketing Manager is to lead the strategic development of local marketing programs with unique franchisees that deliver on the key business objectives, including vehicle count, store sales revenue/royalty contribution and lubricants product C3. The role leverages the national marketing tools, programs and plans to help franchisees develop an integrated marketing plan relevant to the specific market & inclusive of; all media (TV, display, digital video, social, etc.), in-store promotions, paid search, public relations, cause marketing and reputation management. This role is the marketing focal point for assigned franchisees and the Jiffy Lube Operations team with responsibility to lead the deployment of all marketing programs from the franchisor (Jiffy Lube International). It requires coordination with Jiffy Lube Marketing and Operations, IT and Communications and works with a handful of different marketing agencies to support the plan development. Franchisees are contractually required to invest marketing dollars into their business & this role really helps to ensure the effectiveness & efficiency of those dollars

Key Responsibilities:


Partners with each franchisee to develop and execute local marketing plans across the individual markets to build the Jiffy Lube brand and reach target customers to drive the business forward – plans are fully integrated inclusive of media, PR, reputation management, promotions and cause marketing.
Responsible for creative content reviews to ensure consistency and relevancy of the national advertising in the local markets
Works closely with franchisee’s local marketing agencies to ensure alignment to brand objectives and standards
Leads annual marketing planning with the franchisees alongside their agency partners to amplify the national plan in the key markets
Tracks and measures marketing effectiveness through marketing mix tools to evaluate the return on investment of the different programs
Lead deployment and implementation of all marketing programs to the network, including innovation, digital and technology programs developed to enhance the customer experience
Responsible for full adoption and execution of Jiffy Lube national marketing plans and promotions among Key Accounts
Interacts directly with the Operations team to keep them well-informed of key marketing behaviors they can help influence among their assigned stores and franchisees.
Most interactions with the Operations team will be among the Area Manager, Territory Managers & District managers in the assigned geography.
Responsible for supporting franchisee grow via new store openings and new franchisees entering the network, including grand openings, recruitment of customers and brand development
Lead and participate in franchisee business reviews and Co-op meetings
Also acts as the subject matter experts for 1-2 internal tools utilized by the team & may also act as project lead for additional internal projects


Dimensions:


Manages up to 50 different franchisees within an assigned geography including a heavy concentration in the Chicago, Baltimore and Washington D.C. metro areas.
Supports a marketing budget of $15-20MM
Responsible for delivery of $20-30MM in C3.
Up to 30% travel required to attend franchisee, marketing co-op and internal meetings in-person. Regular attendance in virtual meetings is also required.
Ideal candidate will reside within the Eastern or Central US time zone and preferably within either the Chicago, Baltimore/Washington or Houston metro area


Skills and Requirements:

What we need from you -


Must have legal authorization to work in the US on a full-time basis for anyone other than current employer.
Bachelor’s degree required.
At least seven (7) years of relevant experience (franchisee or direct customer experience preferred)
Background in agency management, media planning or digital marketing preferred
Foundational understanding of digital marketing and technology
Superior communication skills and stakeholder management
Strong negotiation and influencing skills
Strong financial and commercial acumen to effectively analyze data to inform business decisions
Appreciation for the end consumer, with a passion for understanding their behaviors and consumption patterns
An opportunity seeker that is both willing and able to think creatively and entrepreneurially
Problem solver who challenges the status quo and seeks opportunities for process improvement
Desire to develop and foster solid business relationships with colleagues, stakeholders and partners, including franchisees and agencies


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