Manager CRM Reporting - Calvin Klein

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POSITION SUMMARY: 

The Manager, CRM Reporting owns the creation of all ongoing and ad hoc reporting in support of CRM performance and testing. This individual should feel comfortable creating, manipulating, and analyzing data from multiple sources and must possess the ability to synthesize and prepare audience-appropriate reports for a variety of audiences, including colleagues as well as Executive Leadership. The Manager of CRM Reporting will be responsible for creating dashboards and detailed views of the entire email performance (inclusive of triggered, non-triggered, transactional sends), SMS, Loyalty, Refer-A-Friend etc. This includes ongoing BAU performance, test results, loyalty reporting, and coupon code reporting for Ecomm, Retail, Omni, US and CA.

The ideal candidate is seasoned in CRM and digital, with an expertise in manipulating large and disparate sets of data into a consolidated view, validating data accuracy, creating program and performance dashboards, streamlining reporting processes/automating where appropriate, and owning the dissemination of all CRM campaign and test results. Most importantly, this individual will need to possess the ability to present data in formats that are clear, easily digestible, and with appropriate level of detail considering the audience.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

• Own CRM reporting for automated, manual, and ad hoc business needs.
• Consolidate data from disparate sources to create a holistic view of performance; creating different views for different audiences when necessary.
• Automate CRM reporting where appropriate and feasible, manipulate or create reports regularly when automation is not possible.
• Leverage understanding of both CRM channel-specific and CK NA business goals/KPIs to create thorough dashboards and standardized reporting.
• Partner with the VP of Customer Retention to establish KPI benchmarks and forecasting to track progress of departmental goals.
• Serve as key stakeholder with CRM and other partners throughout test ideation, design, and measurement.
• Establish forum(s) for disseminating BAU, test, and ad hoc results with key stakeholders.
• Serve as liaison to all cross-functional partners seeking insight into CRM performance.
• Serve as CRM stakeholder and/or business lead for any reporting or data enhancements.
• Develop CRM reporting best practices, operational playbooks, and reference guides including metric definitions and source(s) of truth.

QUALIFICATIONS & EXPERIENCE:

Experience: 5-7 years of demonstrated success in a database or marketing analytics role

        

Education:   Bachelor’s degree required, preferred in areas of Statistics, Mathematics, Economics, Business/Marketing, or related area.

Skills: 

• Possess foundational understanding of digital, CRM, loyalty, and retail KPIs.
• Experience in data manipulation and visualization, dashboard and reporting template creation, and digital marketing analytics tools.
• Experience with any of the following considered a significant plus: Looker, Snowflake, Salesforce Marketing Cloud, Adobe Analytics, Bluecore, Extole. Lighthouse
• Strong working knowledge of SQL, Python.
• Ability to present data in a clear, thorough, and digestible format, regardless of audience or forum.
• Strongly proficient in Microsoft Office Suite; Advanced Excel and PowerPoint Required
• Highly organized, thorough, with immaculate attention to detail.
• Ability to champion ideas and maintain a collaborative spirit working cross-functionally in the organization
• Must be comfortable working in a fast-paced cross-functional area with multiple key stakeholders.
• Strong communication and the ability to drive work to completion with respect to deadlines.

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Pay Range:
$90,000 - $120,000
PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

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