Senior Marketing Professional Medicaid Implementation

Profile

Description

This role is support Humana's growing Medicaid line of business. Medicaid is supplemental insurance and care options, typically for low-income individuals and families, as well as disabled people. Medicaid marketing is regulated by each state and this role will require the candidate to learn the regulations that govern marketing efforts for each state we enter.

Responsibilities

The Senior CRM Marketing Professional identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Begins to influence department's strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

A large percentage of time in this role will be spent on preparing and opening new markets, build foundational knowledge of target market consumer profiles, product differentiators and developing customer value propositions to impact the customer onboarding journey and new market launches.

Examples of Key Responsibilities:


Pre-implementation marketing planning
Leads opening new markets and market launches
Develops onboarding materials for new members: Welcome Kit, Member Handbook
Represents marketing on all implementation calls
Supports readiness review and P&Ps for each new market launch
Manage Dual Demos
Supports BD efforts via trade shows, brochures, sponsorship ads
Disaster communications, e.g., COVID-19, Hurricane/weather-relat
Coordinates with digital team on new market launch web pages


Required Qualifications


Bachelor's Degree in Marketing, Advertising or a related communications field
5 years of experience with marketing and campaign management
Demonstrated ability to think strategically with consumer experience design thinking that will achieve business goals
Experience optimizing marketing activities by leveraging analytics, conducting tests, and applying insights to improve performance
Excellent planning and organizational skills; demonstrated ability to implement projects and meet deadlines
Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)
Clear and concise presentation and written communication skills
Experience working with clients to deliver solutions that meet their needs


Role Desirables


Demonstrated leadership ability
Knowledge of Medicaid, Medicare, healthcare, pharmacy and/or clinical concepts and conditions


Scheduled Weekly Hours

40

Company info

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