Lead Physician Marketing

Profile

Description

The Product Marketing Lead Develops, directs, and executes the go-to-market approach for a significant product or product category. The Product Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial.

Responsibilities

Description

The Product Marketing Lead will join the Physician Marketing team to develop and direct marketing programs for a significant product or product category that targets the physician and healthcare provider audience. This involves compiling and evaluating research on the market's product requirements and identifying enhancements to current features and functionality. The Lead also works on problems of diverse scope and complexity ranging from moderate to substantial.

As background, the Physician Marketing team is comprised of marketing professionals and leaders who target and support Humana in-network physicians and healthcare providers so they can provide the best care experience to our members, which ultimately, improves health outcomes. To do so, we collaborate with business partners across the company who are invested in the physician audience (i.e. Population Health, Retail, Clinical, Pharmacy and Home Health) to help them achieve their goals by increasing physician engagement as well as creating an optimal physician communication experience.

The Physician Marketing team's mission is to build awareness among physicians, earn their trust and positively shape their perceptions to view Humana as a care brand. We also strive to increase provider engagement in Humana products, programs and services that support improved health outcomes, cost of care reductions and improved member experience.

Responsibilities

The Product Marketing Lead will manage business partner relationships, along with projects and go-to-market campaigns that support the business partners' goals for physician engagement. Projects may include value proposition and strategy development, content creation, digital and social media campaigns, promotional/educational toolkits, internal presentations for executive buy-in, etc. The Lead will:


Collaborate across the Physician Marketing team and with business partners to lead integrated marketing strategies, campaigns and projects, including responsibilities in the areas of strategy, project management, campaign messaging, campaign execution and performance monitoring.
Research, write, design and edit content and collateral that is effective and appropriate for the physician audience. Arrange for content to be economically published and distributed.
Develop deep understanding of target audience; understand emerging trends and competitive environment; contribute innovative ideas for products and marketing solutions to team, as well as innovative ideas for product launches.
Liaise with external vendors and agencies (for example, media outlets, social media agencies, event organizers, graphic designers, advertising agencies) to ensure that their work meets the organization's requirements, deadlines and budget.
Advise executives to develop functional strategies (often segment specific) on matters of significance.
Exercise independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision while using independent judgment requiring analysis of variable factors to determine the best course of action.
Establish and track key performance indicators and consistently report outcomes to business partners and key stakeholders.
Lead by example by emulating behaviors consistent with the new ways of working and Humana values.


Additional Job Description

Required Qualifications


Bachelor's Degree in Marketing, Communication or Business
7 years of business, marketing strategy, digital marketing, and media marketing experience
Experience working in the health care industry
Strong, demonstrated project management skills
Strong, demonstrated skills measuring marketing campaigns and working within budgets
Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects
Excellent communication skills, written and verbal; able to communicate at all levels of an organization
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Must have accessibility to high speed DSL or cable modem for a home office (satellite internet service is NOT allowed for this role); and a minimum internet connection speed of 10M x 1M


Preferred Qualifications


Master's Degree in Marketing, Communications and Business


Additional Information


Depending on business need, up to 25% travel could be expected.


Scheduled Weekly Hours

40

Company info

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