Associate Director Law Recruitment

Profile

Associate Director, Law Recruitment
The candidate will be responsible for the student recruitment and outreach strategy for the Law School and managing all operations pertaining to student recruitment and outreach. Will engage with prospective students, influencers, community organizations and groups, and other academic institutions via relationship building, funnel management, and strategic outreach efforts in order to attract and enroll a diverse first year and transfer class. Develops and implements a recruitment plan and strategies for bridging prospective student academic needs with existing programs including JD, LLM, 3+3, and Joint-Degree programs. Oversees all recruitment operations, including event planning and logistics, representation of the law school at on- and off- campus events, campus tours, and front-desk operations including answering and directing phone calls and greeting visitors. Plan, organize and implement a data driven recruitment strategy for the law school to meet overall enrollment goals by utilizing available resources and creating innovative strategies and resources within an established budget, including, without limitation, online, electronic, telephonic and direct mail recruiting strategies (social media, website, and email campaigns included). Plan, organize, and implement a data driven travel schedule for the Associate Director and other members of the Law Admissions team to expand the law school’s reach to prospective students. Travel will include fairs and forums, individual visits to community organizations and institutions of higher learning (and high schools in connection with pipeline programs), presentations to student organizations and other related recruitment events. Create and implement a creative communication strategy for prospective students and applicants designed to provide the appropriate information to the student based on their movement along the enrollment continuum. Tailor messages for prospect/applicant depending on stage in the recruitment funnel. Engage the law school and university community in developing cross-functional partnerships to enhance the prospective student experience, including, without limitation, Institutional Advancement marketing personnel. Participate in both on-campus and off-campus recruitment events for prospective students, accepted students, and brand awareness within various communities. Cultivate, establish, and maintain meaningful relationships with educational partners and community leaders to build viable prospect and applicant pools of students, including, without limitation, actively engaging in the activities of relevant professional organization. Oversee and participate in recruitment plans and strategies for the law school by: Attending (or ensuring attendance at) graduate fairs and law school visits at undergraduate institutions. Scheduling (or ensuring scheduling of) private visits at colleges, prelaw meetings, and local businesses. Preparing (or overseeing preparation of) PowerPoint presentations and presenting to small/large groups regarding the admissions process at on- and off- campus events. Garnering interest in recruitment events and plans by communicating all details with prospective and admitted students through various means, including, for example, electronic, telephonic, and online means. Representing the law school in the community and at company-sponsored events. Making phone calls and emailing prospective law students and overseeing recruitment operations related to phone contact and emails. Record-keeping: Follow up, update contact log, and track prospect and post-applicant information. Planning (or overseeing planning of) on- and off-campus events, including, without limitation, Admitted Students Days, Open Houses, LSAT Boot Camps, and other events designed to recruit prospective students. Overseeing online recruitment and social media marketing. Training any and all personnel involved in recruiting and converting prospective students. Facilitate timely and appropriate information delivery to prospective students to move students through the various stages of enrollment – from inquiry to applicant to admitted student (and oversee any and all individuals involved in recruiting) by: Determine the prospective students preferred method of communication incorporating all media types to ensure the transmission of information is complete, succinct, and anticipatory in nature. Create and conduct follow-up via phone, email, live chat, web, and other methods of communication with prospects and applicants. Utilize appropriate social media channels to communicate directly with prospective students during the recruitment process. Provide substantive information on admission requirements and procedures, undergraduate programs and curricula, financial aid and scholarships. Maintain appropriate follow-up communication with these students regarding the status of their applications for admission and financial aid. Counsel prospective students to encourage campus visits and application submission. Advise and guide the prospective student through the decision making and application process providing high-level coaching as well as technical assistance throughout the relationship. Promote student engagement with peers, faculty, and administration. Develop and maintain expertise in describing the law school’s merit scholarships and financial aid awarding policies and practices, and ensure the highest level of service and accuracy with families. Document ALL contact with applicants, counselors, parents, etc. in ACES. Assume duties as the head of Law admissions in the absence of the Director. Prepare weekly reports of recruitment activities and applicant behaviors. Collect data related to origination points for matriculated students to inform recruitment strategies. Forecast applicant yield from prospect pool and enrollment yield from applicant pool. Proactively use access to recruitment databases and subscription services to design and implement strategies for building relationships with all constituents involved in the enrollment process: prospective students, parents and family, legacy prospects, guidance counselors, alumni, teachers and principals. Utilizes data to provide monthly assessment about progress toward identified objectives and goals. Record, update, and analyze all recruiting data for various programs and marketing initiatives; capture ROI from targeted outreach events; provide creative and cost-effective ideas to innovate recruitment strategy; utilize available technology solutions to track and benchmark critical data. Train personnel on appropriate front desk operations. Ensure efficiency and appropriateness of recruitment strategy through front desk operations. Answers phone calls and greets visitors. campus and virtual tours, including confirmation and follow-up. Orders and maintains office supply inventory. Perform other related duties as assigned or required to recruit and enroll a highly qualified class. Juris Doctor required. Should have 5-7 years of Law Admissions experience may substitute for doctoral degree. Must have 3-5 years of experience. Admissions-related experience, preferably in law admissions; financial aid experience; sales or marketing experience preferred. Should have 1+ year of supervisory experience. Proficiency in Microsoft Office Suite and social media required.

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