Manager Performance Marketing Lead Generation

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The Manager, Performance Marketing, Lead Generation role will be responsible for all aspects of lead generation for the Content Solutions business. You will play a critical role in building the lead generation engine from the ground up. You will develop a scalable lead generation strategy, traffic campaigns through vendors, build internal processes, develop tracking methodology and build reporting to show impact. The ideal candidate is a self starter with a deep understanding of lead generation, performance marketing, the end-to-end marketing funnel, sales pipeline, B2B sales, landing page optimization, analytics and testing.
Responsibilities
Work across functions with product, marketing, sales and operations to build a scalable lead generation engine
Test, launch and scale digital lead generation channels such as LinkedIn, Facebook, Twitter, Programmatic Display, Retargeting, CPL Programs, events, etc...
Partner with product and content marketing to develop and test assets for lead generation (white papers, reports, etc...)
Manage marketing budget and forecast to deliver efficient return on investment
Work closely with sales to track feedback of opportunities generated and optimize workflow
Communicate learnings and insights learned through campaigns across the company
Manage relationship with vendors, marketing partners, and internal stakeholders
Implement tracking and reporting across campaigns.
Requirements:
3-5 years experience in online marketing, demand generation role. Minimum 1-2 years in operational marketing role.
Experience working in collaborative B2B sales organizations
Experience with marketing automation and lead management systems
Self starter, with a passion for building
Expertise in at least one channel, and working knowledge across others: SEM, programmatic display, retargeting, LinkedIn ads, Twitter ads, affiliate marketing
B2B or SaaS marketing experience a plus
BA/BS degree or equivalent practical experience

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