Client Development Strategist Marketing

Profile

Client Development Strategist (Marketing)
Duties: Act as subject matter expert for the Energy and Food & Agribusiness industry groups. Develop and maintain a functional understanding of the assigned industry segments and legal practice areas. Stay versed on emerging legal practice, market and industry trends to provide attorneys with an understanding of the competitive landscape and help position the firm for increased development in a given market, practice or industry. Develop a deep knowledge of the firm’s attorneys, clients, experience, and capabilities within assigned portfolios. Compelling Content Translate subject matter expertise and knowledge into compelling value propositions. Build relevant and compelling messaging and content for assigned portfolio to reflect industry trends, recent developments and enhanced capabilities. Write or curate content for the Energy and Food & Agribusiness industry groups (i.e., case studies, blog posts, white papers, client alerts) for use in print and on firm website. Curate and oversee development of marketing materials including industry/practice descriptions, brochures, PowerPoint t presentations, case studies, client testimonials, intranet/website/blog content and other collateral for use in print and on firm website. Work to increase the firm’s visibility and brand for assigned portfolios, in collaboration with firm’s client development and marketing teams, through website, traditional communication platforms, marketing campaigns, demand generation, social media, networking, participation in industry organizations and developing high value opportunities and business connections for attorneys. Promote achievement/successes of the assigned groups, including identifying media, publishing and speaking opportunities that align with the profile-raising objectives of the groups. Identify public relations opportunities and work with the firm’s marketing team to pursue those opportunities. Identify opportunities for thought leadership; work with marketing team on development of such pieces, and leverage thought leadership to maximize exposure. Assist in the deployment of events hosted/sponsored by local market offices, such as teleconferences, webinars, seminars and other events, including the development and production of marketing materials and on-site logistics. Manage and oversee a robust conference calendar to maximize benefits and practice area exposure. Assist Communications team with all necessary information for submissions and nominations to industry directories, rankings and awards including Chambers and Legal 500 US; assist as needed in drafting and submitting submissions and references. Gather client prospect industry, competitor and market research/analysis to inform targeted marketing and business development efforts Guide attorneys in strategic marketing and business development processes in adherence to the Husch Blackwell model, overseeing development of materials, communications and timelines. Develop early stage pitch and targeted marketing materials and assist in strategy development to move prospects through the marketing funnel. Collaborate with Proposal Team in preparation of pitches, RFPs, and related presentations adhering to Proposal Manager’s guidelines. Provide project-focused support to Strategic Business Unit (SBU) leadership to help advance targeted goals and objectives. Consistently collaborate and communicate with client development and marketing colleagues and other departments to ensure integration across geographies, Practice Specialty Centers (PSCs) and industries while supporting a “one firm” approach to the mark Present ideas for practice and industry development and assist in the execution of approved plans. Implement firm-wide initiatives as assigned.

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