Director GTM Launches

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Director, GTM Launches
at **MEMBERS ONLY**SIGN UP NOW***.
Mountain View, CA
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across these dimensions
And, our 4,000 employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
The Director, GTM Launches has responsibility for global launches across our on-premises and cloud-based products by leading complex, cross-functional efforts to bring new products and solutions to market with high customer impact and satisfaction, driving product momentum and revenue growth.
As leader for our GTM launches, you will build repeatable, efficient, and effective launch processes (from planning through delivery and measurement) and then implement (and iterate) on that process across GTM teams, driving improvements, and reporting out on results. Through all your work, you will be the key person responsible for connecting all the teams working on launches and organizing that work to align with marketing timelines and priorities.
The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.
Key Responsibilities
GTM prioritization and launch coordination that align to campaigns and TAMs
Work with product, marketing, sales, and service teams to build out campaign themes, positioning and messaging targeted to key buyer personas
Define clear target accounts, offers, and streamlined BOMs across the buyer journeys for net new logos
Develop a comprehensive launch process that orchestrates product releases into GTM and campaign planning across sales, marketing, product management and other key sponsors
Project manage the delivery of our products across multiple product lines, holding cross-functional teams accountable
Build out KPIs, metrics, and reporting that effectively measures and then synthesize/summarizes the success of a launch including GTM success, delivery of assets, and on-time delivery
Work with product marketing teams across the BUs to thread launch management process into product roadmaps
Work with marketing to coordinate product launch content into campaigns
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
Bachelor’s degree required
8-10 years of experience in B2B technology
with a focus on product launches, program management and/or product marketing
Strong understanding of launch methodology with experience delivering major and minor product releases
Excellent organizational and prioritization skills with the ability to manage multiple projects simultaneously
Proven experience working effectively in a changing environment; adaptable and resilient, working towards solutions during times of change
Strong interpersonal and team skills: a collaborative self-starter with the ability to influence and support others
Strong familiarity with the B2B marketing funnel and customer acquisition process as well as experience marketing to Strategic Accounts and Enterprise segments leveraging intent signals, targeting and ABM tactics.
Strategic and analytical thinker with exceptional execution, and problem-solving capabilities.
Excellent verbal and written communication skills and the ability to clearly communicate strategy and rationale. work well across all departments.
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at
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Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.
PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 no later than January 18, 2022.
Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

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