Vice President Public Policy General Counsel Global Product And Marketing

Profile

Vice President, Public Policy, General Counsel Global Product and Marketing
Duties: The candidate will develop and implement a cohesive and impactful public affairs strategy by anticipating and identifying critical public policy, political, regulatory, and legislative issues and developments that influence the environment in which the Company operates and that may impact its business. Develop market-specific intelligence to identify risks arising from the external policy environment and those that may be posed by Company plans and initiatives in the context of the broader policy environment. Advise Company leadership and propose strategies to either avert or mitigate risks. Assess emerging political, regulatory, and policy trends to inform the firm’s long-range business plan and planning process. Develop and implement highly effective strategies, policies, and operating plans to support the Company’s business goals. Collaborate with legal, regulatory, clinical, corporate communications, marketing, and commercial colleagues to appropriately position Company strategies and operational goals to external policy constituencies and influencers. Leverage synergies between existing externally facing programs (firm University Program, firm CSR/philanthropy) to increase the impact of ongoing work. Assess and develop novel strategies around public and private payor reimbursement and managed market access. Manage and oversee a dedicated internal Public Affairs team, the Company’s Global Policy Council, and the Company’s external lobbying and policy consultants. Oversee legislative and policy engagement with governments and administrations; relevant ministries, departments, and regulatory bodies; trade and professional bodies in all markets in which firm operates. Assess, shape/develop and enact legislation and regulations that support the Company’s policies while working to level the competitive playing field. Coordinate and manage the Company’s advocacy initiatives and relationships with cross-national trade and professional associations, dental schools, patient and consumer advocacy groups, and various policy and public affairs coalitions such as the World Health Organization; European Oral Health Foundation, Bureau Européen des Unions de Consommateurs (BEUC), etc. Advocate for the inclusion of clear firm education in undergraduate, graduate, and continuing education academic curricula. Proactively ensure compliance with all applicable registration, reporting, and other legal requirements for firm’s Public Affairs program. Work with product counsels to establish and refine external advocacy positions formed around key products or topics. Serve as head legal counsel to our global product and marketing organization: act as a legal leader on the Global Marketing and Product Leadership Team and be a strategic partner for our EVP and Chief Marketing Officer. Provide advice and legal counsel and oversee the legal team supporting firm’s global product and marketing function with a particular emphasis on the Food, Drug, and Cosmetic Act, FDA regulations, and FTC laws and regulations. Manage dedicated legal professionals providing advice to all global product and marketing teams including claims committee, medical affairs, product/product roadmap development, clinical operations, Quality Assurance/Regulatory Affairs, managed markets and reimbursement policies and programs, trademarks, and trademark enforcement. Advice on product leadership of key launch risk and ensure business teams take account of relevant risks to ensure products meet acceptable standards of compliance and risk. Analyze and interpret new regulations and FDA and FTC guidance documents as well as monitor and determine the impact of Office of Prescription Drug Promotion or Advertising (OPDP) and Advertising and Promotion Labeling Branch (APLB) correspondence and enforcement actions. Continually monitor the regulatory environment, interpret new regulations, guidance documents, and enforcement activities/trends and evaluate the impact on the business. Facilitate cross-functional and team awareness and understanding of regulatory issues as appropriate. Monitor competitor advertising to keep abreast of market promotional and advertising strategies and assess potentially violative competitive materials for forwarding to the FDA Office of Prescription Drug Promotion (OPDP) or Advertising and Promotion Labeling Branch (APLB) as appropriate. Leverage strong knowledge of FDA and FTC requirements, especially as related to claims, claims substantiation, advertising, and promotions. Assist in managing, pursuing, and responding to regulatory agency investigations and administrative actions, with particular emphasis on FDA, FTC, NAD, state agencies, state attorneys general, and other issues. Be responsible for communicating brand protection and anti-piracy policy and vision, both internally and externally. Oversee the development and maintenance of comprehensive brand protection and anti-piracy program, including setting the strategy and priorities, and defining and documenting strategic goals and objectives. Work closely with product, marketing, and engineering teams, and lead the global trademark, brand protection, and piracy legal teams to develop firm policies, tools, resources, and processes to protect firm brands and prevent piracy. Drive efficient and effective anti-piracy solutions that work at scale, including implementing online monitoring tools, developing communication and educational resources, and streamlining the takedown process. Develop outreach, education, and awareness strategy of brand protection and anti-piracy issues externally and internally. Develop KPIs that measure the effectiveness of the brand protection and anti-piracy activities, track and analyze programs to optimize overall results, and share best practices across regions. Drive thought leadership of brand protection anti-piracy solutions through analytical deep dives and lead the discussion to ensure effective prioritization of trademark, brand, and piracy initiatives. Identify challenges and find creative solutions to prevent and manage risks. Provide support to the Chief Legal Officer, Regional General Counsels, and other members of the legal team on issues related to global product and marketing initiatives as requested by the CLO. Periodically report to the Executive Management Committee and/or Board of Directors on issues. Effectively develop and manage budgets for the function. Proactively manage development, goals, objectives, and performance of internal staff. Develop, direct, and oversee all worldwide public affairs strategy and engagement including policy-making and legislative advocacy; serve as the legal leader on the global marketing and product leadership team and strategic partner to EVP and Chief Marketing Officer, and lead our global trademarks and brand enforcement team.

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