Senior Manager Brand Marketing

Profile

Leaf Group is looking for a
Senior Manager, Brand Marketing
to help us develop a full suite of products and offerings for our priority brands from our Los Angeles or New York offices.
A big vision calls for a big job. As we grow, our need for a Senior Manager, Brand Marketing
grows with us.
Leaf Group is a house of brands, creating and cultivating digital-first companies in growing lifestyle categories: Fitness & Wellness (Well Good, Livestrong.com); Home & Decor (Hunker, Society 6), and Art & Design (Saatchi Art, The Other Art Fair). Additionally, we have performance focused brands in key categories such as Travel, Pets, and DIY (OnlyInYourState, Cuteness, eHow). Our media and marketplace brands are authentic and authoritative, reaching a large and growing passionate audience.
We work in a fun, collaborative environment that is diverse, adventurous, and open-minded. We look for proactive, accountable people focused on continuous learning and growth to push themselves and our businesses forward. Check us out
here
You’ll Report To: Senior Director of Marketing
A typical day as a Senior Manager, Brand Marketing might include:
Brand Development (60%)
Lead the brand positioning and go-to-market strategy for Leaf Group portfolio brands, such as Hunker, Society6, Only In Your State, etc. by creating best-in-class materials that elevate our brands’ strengths in content, creativity and innovation
Deliver consistent and unified brand identities across portfolio sites
Develop compelling stories that speak to market differentiators and key attributes of our content and audience segments
Revenue Generation (30%)
Drive innovative and strategic thinking, going after the whitespace and challenging the status quo, for progressive solutions and executions
Provide Sales with white glove service and ongoing communications tied to developments in performance, solutions, revenue priorities, insights, etc. in consultation with cross-functional teams
Consistently collaborate with brand leaders and editorial teams to ensure new content series, areas of reporting, brand products and activations are being quickly and directly communicated to Sales as forms of revenue drivers
You’ll be successful if you are a driven, creative story teller with an analytical mind and “can do” attitude.
What You Have:
5 years of Brand Marketing experience
Ability to create comprehensive brand narratives, in an organized and thoughtful way with an ability to translate insights into persuasive stories
Understanding of cross-platform capabilities and audience behavior/receptivity
Exceptional organizational and communication skills; ability to juggle many projects at once and still reach deadlines
Strategic and creative thinker
Excellent verbal and written communication skills
Proficient at PowerPoint
What We Have:
eHow is the 2019 & 2020 People's Choice and official Webby Winner for Social Video/How To-DIY
Well Good is the 2019 People's Choice winner of the Webby’s Award for Best Lifestyle Brand
Leaf Group is among TalentDesk’s 2019 Best Companies To Work For
Leaf Group is among the 2019 Built In LA Best Companies To Work For
Leaf Group is among Comparably's 2018 Best Companies in Los Angeles
Well Good is the 2018 winner of Fast Company’s Most Innovative Company Award
MyPlate is the 2018 winner of the Webby Award for Best Design
Winner of the 2017 Best Company for Diversity award Comparably
Competitive compensation and benefits packages (i.e., Medical, Dental, Vision, FSA, 401K)
Discounted gym memberships
Paid-to-play vacation rewards
Discretionary unlimited vacation time
Employee discounts for Saatchi Art, Society6, and Deny Designs
Leaf Group, Ltd. is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal, or local law. It is the intent of the Company to comply with all applicable federal, state, and local legislation concerning equal opportunity in employment.
Agency Disclosure:
If the Leaf Group Talent Acquisition department, or any current company employee, receives an unsolicited resume from a third party recruiting agency and Leaf Group does not have a signed Agency Agreement active, Leaf Group will not be deemed liable to pay a placement fee. The unsolicited resume will be considered a gift and can be considered for our recruitment efforts.

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