Senior Search Strategist

Profile

As Senior Search Strategist, you’ll work as part of an integrated SEO/SEM team to develop holistic search strategy. You will manage the creation, execution, and optimization of paid search campaigns, acting as the strategic SEM lead and advisor for a major national brand.
This role will provide leadership and expertise in account structure and setup, ongoing budget and bid management, and continuous performance optimization. You’ll collaborate across multiple teams and disciplines, present data-driven insights and performance reporting to clients. You’ll be responsible for defining and communicating SEM goals, maintaining client satisfaction, and educating internal and external teams on future priorities and opportunities.
You Will
Work as part of an integrated SEO/SEM team, aligning paid and organic search strategies to reduce costs while maximizing holistic search performance
Lead the ongoing development, execution, and optimization of SEM strategy for a major global brand
Own the day-to-day management of multiple campaigns with 1,000 keywords and $1M spend
Manage budget pacing, campaign setup, account structure, bid strategy, ongoing performance optimization, testing strategy, and anomaly troubleshooting
Develop consistent account processes and procedures
Communicate paid search best practices in a concise, easy-to-understand way
Monitor and analyze performance
Deliver actionable insights to clients through insightful, visually compelling reports (including implications and strategic recommendations)
Identify market and consumer trends, telling a story with search data
Run iterative testing strategies to drive incremental performance lifts
Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
Define swim lanes and collaborate with other agencies to avoid cannibalization
Conduct regular SEM audits and competitive analyses
Merchandise success stories and identify net-new opportunities to drive performance
Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
Be the SEM point of contact for clients
Stay on top of the latest trends in the search landscape, keeping clients educated and
adapting our strategies as needed in response
You have:
4 years of hands-on search marketing/SEM/paid search experience
Proven results increasing traffic, conversions, and revenue from SEM/paid search campaigns
High proficiency in Google/Bing Ads, Google Analytics, Google Tag Manager, and Google Ads Editor
Experience managing
long-term SEM strategies with multiple campaigns and
monthly budgets of $500k
Google Ads certification
Deep understanding of search bidding strategies, automation tools, keyword selection, prospecting vs. retargeting 
Ability to react quickly, assess, and implement solutions
Strong presentation and storytelling skills, including data visualization
Excellent analytical abilities with high attention to detail
Experience analyzing data to uncover insights and identify opportunities
Passion for staying current in a rapidly evolving digital environment, leveraging new tools and techniques to gain a competitive edge
Extra Points
Experience with Discovery, YouTube/Video, Display, Shopping/PLAs, and Social campaigns a plus 
Experience with additional search tools such as Search Ads 360, Spyfu, Adgooroo, Marin, Skai, or Google Merchant Center a plus
Experience with Google Data Studio and other data visualization tools (e.g Tableau) a plus
Experience in health/pharma verticals a plus
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to
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The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com
and
us.greenhouse-mail.io
We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
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