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Experience
7 yrs required
Location
San Francisco, CA, United States
Posted on
Sep 18, 2020
Profile
Senior Public Relations Manager
The candidate will be reporting to the Director of Public Relations, the Senior Public Relations Manager will be responsible for further increasing visibility in the U.S. around a number of our premier Corporate practices, such as M&A, Emerging Companies + Venture Capital, Private Equity, Technology Transactions. Drives the firm’s public relations strategic development and planning. Advises senior leadership on communication issues. Manages outside PR agencies. Responsible for obtaining placements in appropriate media outlets, based on strategic plans and reactive opportunities, that will raise visibility of the firm and its practice areas and partners in the media. Develops and manages relationships with appropriate press contacts at relevant business, Bay Area, technology, trade, and legal publications. Proactively identifies opportunities to enhance the firm’s profile in the Bay Area. Develops effective relationships with partners earning their trust and respect. Trains and prepares partners and other spokespeople for media interviews and events, and actively participates in meetings with key reporters. Writes communication materials such as press releases, media pitches, byline article abstracts, pre-briefing documents, social media posts, etc. Dynamically collaborates with Business Development and partners to identify industry trends, information on matters, and newsworthy client work that we can promote. Analyzes and presents results of PR campaigns, using the information to determine appropriate strategic adjustments. As a leader, works collaboratively with the U.S. and global PR/communications team to help us maximize opportunities and ensure consistency of messaging. Remain up to date on media coverage of competitors and advise as appropriate. Drives and supports strategy around internal and crisis communications where needed. Drafts and executes select internal communications initiatives such as firmwide updates. BA/BS degree required. At least seven years of public relations and communications experience, preferably with some experience in corporate law PR either at a firm or on the agency side. Ability to expand on existing media relationships and proven ability to build new relationships. Strong news sense and understanding of what it takes to generate impactful media coverage. Experience in developing and successfully executing PR and communications plans. Excels at interacting with and counseling partners and senior-level employees. Excellent verbal communication skills and exceptional writing abilities. Excellent organizational skills; ability to successfully prioritize multiple demands and meet deadlines under pressure.
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