Integrated Marketing Manager Remote

Profile

**MEMBERS ONLY**SIGN UP NOW***. is the global leader in People Analytics and Workforce Intelligence trusted by over 8000 customers and a third of the Fortune 500. Our solutions give customers valuable insight into their people, because people are a business most important asset. Every day **MEMBERS ONLY**SIGN UP NOW***. employees work to help create more efficient, fair, and successful businesses through leveraging data. Recently, closing a successful Series E funding round, and a landmark $1B valuation, **MEMBERS ONLY**SIGN UP NOW***. is embarking on an incredible phase of its 11-year growth journey.
This position will be responsible for identifying, planning, and executing integrated marketing campaigns for our target audiences in alignment with our revenue goals. As a natural program manager, you will develop and implement cohesive go-to-market programs that thoughtfully and effectively leverage our marketing channels to drive acquisition and grow revenue.
As a cross-functional leader, you will apply strategic thinking and problem-solving skills to align and execute integrated marketing campaigns. Working closely with the Product Marketing, Content, Creative, Revenue Operations, Field Marketing, Corporate Communications, and Partner Marketing team to align on strategy and processes for efficient program execution.
What Youll be Doing...
Develop, plan, and execute integrated marketing campaigns and programs spanning digital, web, email, content, and events.
Strategize, build, test/QA and launch email marketing campaigns, including nurture flows, paid media, newsletters, and operational communications.
Partner with cross-functional teams to determine goals, KPIs, audience segments, cadence, and creative for each campaign.
Make recommendations based on business requirements and desired goals with ways to optimize the delivery and cadence of communications.
Identify opportunities to run A/B testing variations to drive improved results and share these learnings to inform future strategy & direction.
Drive effective database segmentation that results in delivering the right message to the right person at the right time.
Regular reporting on KPIs and campaign performance back to business and marketing team.
Health & Safety at **MEMBERS ONLY**SIGN UP NOW***.
**MEMBERS ONLY**SIGN UP NOW***. is committed to creating a safe and healthy environment for our employees, customers and community. As part of this commitment, we require all employees to be fully vaccinated for COVID-19 or qualify for an exemption.
What youll bring to the table...
4 years of experience in marketing automation platforms – preferably Marketo and Salesforce
Experience with enterprise SaaS sales cycle
Thrive working in a fast-paced environment, with a strong ability to manage multiple deadlines and multi-task across campaigns and complex projects
Effective in editing and communications
Attention to detail
Collaborative personality willing to work with key leaders to achieve business goals
Strong project and program management skills, with the ability to work independently against deadlines and thrive in a dynamic environment
Most importantly, you share our values...
You play to win
You roll up your sleeves
You are proud
You never stop learning
You make it easy

Company info

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