Convenience Retail Manager - Houston TX

Profile

110527BR

Job Title:

Convenience Retail Manager - Houston, TX

No. of Positions:

1

Job Description:

The Shell Retail Business :

Globally the Shell Retail business encompasses circa 44,000 sites in more than 80 countries serving 15 million customers a day. Shell Retail has an ambitious growth agenda, including the development of its convenience retail format – Shell Select - into a globally leading Brand and Business next to its Leading Differentiated Fuels Proposition – Shell V-Power.

Shell in the USA operates through a combination of direct and indirect business models a network of 13,000 sites, selling branded fuels with a 13.5% market share. The US Convenience Market is a highly developed, competitive and growing Industry, that presents an opportunity for Shell to lift its presence further via the introduction to the market of the Shell Select Convenience Retail (CR) Brand. The opportunity is to create substantial value by 2025 through CR to significantly contribute to the Global Growth Ambition of Retail of delivering 50% of the business profitability from non-fuels sources.

On this Journey Shell is looking for talent with experience in Convenience Retail to become part of the core business development and market entry team in the US.

Purpose of the Role:

To lead a business development agenda and operations of the C-Store professional team overseeing business strategic control activities of commercial, category management and partnering nature with third party leaders, for the convenience retail business.

These activities are designed to drive the deployment of thriving pathfinder stores and planned actions across the category management cycle. The holder of this role uses extensive subject matter expertise (SME) to deploy decisions influencing Pricing, Promotion, Placement and Product. Additionally, this position is the enabler to the future convenience retail offer to consumers and

associated levers, while devising solutions to support counter-effecting marketing and operational impacts to the business P&L.

Accountabilities :

Support the business with the development of an overarching customer led offer to customers for Shell Select in the US. Effectiveness on the role comes from understanding store operations, category management drivers, sourcing, supply chain, IT, partnering with suppliers and industry associations.

The incumbent is part of a one team approach of collaboration that actively scans Convenience Retail market developments seeking for solutions that benefit the business and takes advantage of the existing Shell Convenience Retail global direct operations.

Expectations from the role / specific accountabilities:


Oversees the commercial responsibilities of the convenience retail business. This involves owning the relationship with external suppliers for the product categories that represent 70% of the business.
Manages the full category management cycle through a team of category managers, including definition and planning aspects of pricing, promotions, product placement and product assortment.
Defines the merchandising strategy for the in-store product categories. This includes influencing the store layout by assigning category adjacencies following basket affinities and consumer traffic flows.
Define category plan and performance per site, introducing professional performance tracking practices per Shell CR category management standards.
Hold the relationship with external partners supporting the development of key CVP offers to customers. These relationships are frequent in areas of foodservice, space planning, data syndication benchmarking and merchandising.
Responsible for running the category management analytic platform, enabler to the performance management of product categories, marketing contribution from suppliers and development / execution of category plans.
Owns and provides assurance to the sound implementation and maintenance of the product master file, critical factor to the implementation of CR analytics and the operation of products costs and retail margins at site level.
Hold interdependencies with key departments:
Store formats – Maintain up to date SME to effectively influencing and defining equipment and solutions to drive the in-store product categories
IT – Responsible to define user-requirements for the effective operation of convenience stores and the IT solutions required by the product categories the company sells
Marketing Innovation – Work closely with the marketing innovation team in the integration of the promotional plan and loyalty program to the different category plans
Contracting & Procurement – Lead activities together with C&P in areas of CPG supply chain, purchase of consumables, raw and finished products for foodservice and development of tender document for multi-year supplier related marketing agreements
Operations – Support definition of operating standards and requirement applicable selectively to the products sold by CR
HSSE – Develop food safety standards for the business and support resources for audits and continuous development of the safety program.
Manages the relationship with the foremost national industry associations, specifically the National Association of Convenience Stores (NACS) the Category Management Association and the Shopper Insights Management Association.



Number of direct reports – 3
Number of sites – circa 10-20 in 2019 , with an aggressive growth ambition over the next 5 years.


Auto req ID:

110527BR

Skillpool:

Retail

Country of Work Location:

United States

Company Description:

Shell is a global group of energy and petrochemical companies with about 84,000 employees across more than 70 countries. We aim to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. We have expertise in exploration, production, refining and marketing of oil and natural gas, and the manufacturing and marketing of chemicals.

As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviors. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.

Building on our core values, we aspire to sustain a diverse and inclusive culture where everyone feels respected and valued, from our employees to our customers and partners. A diverse workforce and an inclusive work environment are vital to our success, leading to greater innovation and better energy solutions.

Disclaimer:

Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date.

Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Royal Dutch/Shell Group companies around the world.

The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand.

Shell participates in E-Verify.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, age, religion, disability, sexual orientation, gender identity, protected veteran status, citizenship, genetic information or other protected status under federal, state or local laws.

Shell is an Equal Opportunity Employer - Minorities/Females/Veterans/Disability.

Work Location:

Houston - Westhollow Technology Center

Requirements:


Minimum of Ten (10 ) years of relevant convenience retail and FMCG experience is desired.
Strong external (supplier and industry) network with related connection to the specific accountabilities of the role
First hand retail store operations as well as sound knowledge of Convenience Retail business processes in general is a must
Understanding of retail fundamentals of buying, assorting, placement, merchandising and retail operational processes is also a must
Ability to manage performance in a virtual world
Stakeholder management to build strong network to ensure execution and senior level alignment


City, State (if applicable):

Houston, TX

Company info

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