Acquisitions Marketing Specialist

Profile

The Acquisition Marketing Specialist will help our rapidly growing acquisition marketing team attract new customers to Demand Media’s exciting portfolio of commerce products (including Society6, eHow Now, and Creativebug).  You’ll help us project manage and traffic campaigns across multiple online marketing channels, and run point on campaign performance analysis and optimization. This full-time position is based in Santa Monica, CA, and reports to the Director of Acquisition Operations.Responsibilities:

Trafficking acquisition campaigns across multiple channels, including affiliate, display, social and search
Managing and implementing tracking tags/pixels
Monitoring, reporting, and optimization of campaign performance
Collaborating with our product, design and marketing teams to produce display units and landing pages
Managing ongoing partner relationships

Requirements:

1 year as a campaign manager of affiliate, display, social, and/or search campaigns
Experience with DSP platforms and/or ad exchanges
Track record of managing budgets to specific performance goals
Understanding of KPIs and targets like CLV, SAC, and ROAS
Experience with tracking tags/pixels
Strong knowledge of Google Analytics
Knowledge of Microsoft Excel
A passion for learning and improvement

Pluses:

Familiarity with A/B and multivariate testing
Experience with CAKE marketing management platforms
Familiarity with universal tag management solutions
Experience with paid PPC management software like Kenshoo or Marin

Company info

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