Product Manager Diabetes - UK and Ireland

Profile

**Careers that Change Lives**
Medtronic is working together with the global community to change the way people manage diabetes. The company aims to transform diabetes care by expanding access, integrating care, and improving outcomes, so people living with diabetes can enjoy greater freedom and better health. Innovation and collaboration are central to who we are. Since the late 1940s, we have been working with others to alleviate pain, restore health, and extend life. Medtronic Diabetes UK & Ireland is part of a broader region; UK & Ireland, Belgium, Netherlands, and Luxemburg (UKIB) and we have an exciting opportunity for a Product Manager to join our UK & Ireland marketing team reporting to the Senior Marketing Manager for the Medtronic diabetes business, UKI
The Product Manager will provide support in planning and implementing country marketing plans for the diabetes business. This position will work closely with various transformation, education, market access, customer care and field-based teams across the UK& Ireland region. The successful candidate will manage a portfoliofor CareLink System, CareLink Personal, in addition to CGM for the insulin pump segment of the diabetes business. The goal is to grow Medtronics business, increasing patient access, market size and share whilst identifying unmet clinical needs and business opportunities.
**A Day in the Life**
Support Senior Marketing Manager with design and implementation of country marketing and communication plans for specific product areas and projects (strategy and tactics), including positioning, targeting, customer and patient segmentation, outcomes and evidence focus, pricing and metrics, in line with Regional UKIB Strategy, European Marketing Plan and country AOP, to ensure broadest reach to existing and potential customers and patients.
Develop local product launch plans and manage local market release of new products and marketing campaigns to expand patient access and grow market share for Medtronic therapies utilising omnichannel strategies.
Track and measure effectiveness and impact of marketing programs following implementation.
Coordinate with other Product Managers national, regional, and virtual events such as conferences, symposia, workshops, and congresses aligned with country and European Strategies and corporate identity.
Ensure that appropriate and sales and marketing tools and materials are provided to the sales organisation to achieve annual revenue targets.
Work closely with sales team to understand the market and ensure consistency of marketing messages. Including regular customer and field visits across UK and Ireland.
Monitor country quantitative and qualitative market data (including competitive intelligence), account information and customer satisfaction information. Where appropriate create relevant sales tools.
Monitor market share (value, unit and ASP data), while working with the Business Analyst, Pricing and Contracts Teams to maximise value of the product portfolio in the marketplace.
Analysis and population of demand planning and forecasting and monitor product supply availability.
Manage product range including phasing-in/out of products
Manage availability of marketing materials, including brochures, papers, presentations and sales tools.
Develop a strong customer intimacy, close contacts and presence in the field, including KOL relationships and patient advocacy groups.
Partner with the Health Economics and Commissioning team, Senior Market Access Manager to develop and position value-based initiatives and commercial offerings.
Develop and maintain a strong level of clinical and product expertise.
**Must Have: Minimum Requirements**
Developed professional experience in the medical device, healthcare or pharmaceutical industry
Experience in medical device or healthcare marketing
Strong track record of high achievement against current/past objectives
Candid, ethical, patient and customer-focused
An understanding of health care industry, reimbursement and procurement landscape across UKI
Degree level education
Holds a recognised marketing qualification or currently studying for a marketing qualification
Outstanding communication/interpersonal skills, a team player able to collaborate across different functions within a complex matrix organisation.
Strong organisational and time management skills
Flexibility: multiple and changing priorities
Excellent numeracy and literacy skills
Proven record in business planning analysis and strategic planning
Proficient in PowerPoint, Excel and Word
Self-motivated and able to work with a minimum of supervision
Excellent verbal and written communication skills
Willingness to travel 50% -60% of the time
Full clean driving licence
**Nice to Have**
Strong Product knowledge in the Diabetes device product area
Sales / Technical Related Experience in Diabetes
Digital marketing skills/qualification
Experience in healthcare, fast paced, direct to consumer marketing
**Physical Job Requirements**
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
Categories
Business
Healthcare
Management
Sales / Business Development
Marketing
Posted:
2022-03-01
Expires:
2022-03-31
Medtronic

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