Director Brand Commercialization

Profile

Dreaming big is in our DNA. Brewing the worlds most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development.





SALARY: $144,000-171,000, Bonus, and Long-term incentive eligible



COMPANY:


Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. Thats right, over 100 of Americas most loved brands, to be exact. But theres so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do?


ROLE SUMMARY:


Reporting to the VP, Cutwater Marketing, the
Commercial Director
will be responsible for the commercial readiness plan that integrates Cutwaters marketing plan with the sales team to ensure our strategy is implemented seamlessly across channels and regions to deliver transformational growth. The responsibility spans from commercial strategy conception to leading a multitude of partners to deliver a robust and measurable execution in-store, e-commerce, and with wholesalers.


JOB RESPONSIBILITIES:

Serves as brand lead for commercial integration with: Sales, trade marketing, retail, wholesaler, e-commerce teams
Develops bottom funnel marketing strategy and commercial readiness plan (inclusive of contextualized performance marketing, e-commerce, trade marketing, local brand programming, market expansion plan and trade/sales) that ladders back to brand strategy
Key brand lead on trade marketing toolkit development and internal sales cycle
When relevant to platform needs, leads commercial IMCs including cross-functional and agency partner participation
Identifies and cultivate partners that deliver critical sales drivers
Comprehensive interaction with internal CFX partner: retail sales, wholesaler, regional field sales, category, shopper, trade marketing, sports marketing, XM
Comprehensive interaction with the following agency partners: Trade marketing, shopper marketing, sports marketing, e-commerce
Campaign performance reporting, analysis, and optimization
Active ambassador or team engagement initiatives on immediate brand team and larger BB organization


JOB QUALIFICATIONS:

Bachelors degree in Marketing, Business or a related analytical field.
4 years of business experience in marketing, sales or general management
At least 2 years of experience working in trade marketing, regional field sales, or retail sales
Highly proficient communicator who can distill sophisticated material into practical insights and takeaways to drive decisions both verbally and through PPT
Excited to work in a constantly evolving and ambiguous environment
Ability to work collaboratively and cross functionally within a large organization
Results-oriented with proven track record of implementing time saving routines and delivering sustainable change
Thorough with strong note taking and presentation building skills


WHY ANHEUSER-BUSCH:


Anheuser-Busch has always dreamed big. Its who we are as a company. Its our culture. Its our heritage. And more than ever, its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in.
A future with more cheers
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BENEFITS:

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
Anheuser-Busch

Company info

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