Social Media Coordinator

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Social Media Coordinator
The candidate will maintain the firm’s LinkedIn, Facebook and Twitter accounts. Create and implement a social media calendar. Cull content from existing firm materials (alerts, blog posts, press releases, etc.). Work with senior members of the Communication Team to develop new content and campaigns to increase engagement and followers. Create shareable content appropriate for specific networks to increase firm brand awareness and promote attorney thought leadership. Coordinate broader social media campaigns with other firm administrative departments, including Recruiting & Professional Development, in conjunction with senior members of the Communications Team and Marketing Department. Work directly with Office Administrators and Office Managing Partners on more localized social media efforts relevant to individual offices. Provide ongoing, in-depth reporting of the competitive landscape in social media. Ensure messaging is aligned for an overall seamless audience experience on social media. Continually monitor sites to review and assess comments, feedback, posts, etc. to manage the firm’s online reputation. Provide assistance to team members with firm internal newsletters. Assist with content updates on the firm website as needed. Other marketing projects and responsibilities as assigned. Bachelor’s Degree required. Degree in Marketing, Communications, or related studies a plus. 3 years of experience handling social media in a corporate or other professional setting. Prior professional services experience a plus. Solid writing and proofreading skills, including familiarity with AP style. Strong organizational skills are required. Fluency in social media best practices, trends and strategies. Technical knowledge of social media analytics, tracking and reporting. Professionalism and good interpersonal skills. Experience collaborating in cross-functional teams. Working knowledge of MS Office suite – Word, Outlook and Excel. Knowledge of WordPress.

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