Marketing Technology Manager

Profile

Create, customize and maintain reports to assist in analyzing ROI on business development and marketing efforts, including mailings and events.
Data Quality
Ensure the integrity of the data in the firm's CRM system is maintained.
Ensure ongoing data and list quality through analysis, research, and validation to firm standards.
Perform initial and on-going data quality cleaning and tasks.
Develop and implement data maintenance plans and best practices to monitor the integrity of the data utilized in mass mailings and manage the planning and execution for the firm's various marketing business development projects.
Training
Be a resource to attorneys, practice group leaders and the BDM team to design efficient and effective use of CRM by individuals and groups.
Oversight of InterAction database and Concep training and onboarding for new and current users.
Create and maintain all marketing technology training and reference materials.
Serve as the primary technical/functionality troubleshooting contact for marketing technologies.
Desired Skills and Experience
5-7 years of experience working with marketing technology in a professional services environment.
Bachelor’s degree in related field.
Significant experience with CRM and email marketing systems and related integration and reporting features.
Experience working with a Content Management System (CMS) and managing website content.
Strong sense of initiative in seeking out new technologies that have potential to be used as effective marketing tools.
Highly motivated self-starter who is able to manage multiple project simultaneously.
Strong organizational skills and ability to prioritize and complete simultaneous projects with minimal supervision.
Ability to communicate effectively with lawyers, business professionals and direct reports.
Project team management experience.
Experience working independently, as well as within cross-functional teams, in a collaborative and professional environment.
Ability to meet deadlines and work well under pressure.
Equal Opportunity Employer
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Company info

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