Search Engine Optimization SEO Specialist

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Search Engine Optimization (SEO) Specialist
The candidate will be responsible for: Audit onsite SEO factors and report on them on a weekly basis. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Weekly rank tracking on Morgan & Morgan and competitor domains. Assisting with strategic development for SEO campaigns, starting from kick-off and extending through post-launch and analysis stages. Defining and building keyword lists based on the domain’s objectives and market opportunity, using a mix of proprietary tools and analytics data. Preparing website technical audits to identify issues and areas of opportunity. Reviewing web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps. Working with internal resources to prepare, plan, and execute link building and content marketing strategies. Coordinating regularly with our website development, SEM, design, and business development teams, as well as with senior management, to ensure that clients are getting positive results. Develop scalable content strategies that will increase onsite goal completions. Should have 3+ years of experience in a SEO role at either an agency or in-house. Proven experience with both National and Local brands required. Must have experience with Local SEO (Moz Local, Whitespark, GMB, local pack optimization, link building, reputation management). Should have familiarity with website analytics and reporting platforms such as Google Analytics, SuperMetrics, Periscope, etc. Knowledge of factors that influence search engine rankings essential. Must have ability to think strategically to identify and define keyword opportunities for optimization. Vast knowledge of SEO software such as Moz, ScreamingFrog, Ahrefs, Sitebulb, SEMRush and others. Strong knowledge of Microsoft Excel and/or Google Sheets essential. Prefered: Local SEO for a multi-location organization; Javascript & SQL Knowledge; Experience with data visualization and exploration software (Tableau, Qlik, etc); Experience with Salesforce, Marketing Cloud, Attribution Modeling Software; experience in Legal Marketing Vertical.

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