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DIGITAL COMM SPEC 3 (Digital Content Strategist, Marketing & Communications)
University of California, Davis
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Details
Posted:
23-Feb-22
Location:
Davis, California
Salary:
Open
Internal Number:
2873715
DIGITAL COMM SPEC 3 (Digital Content Strategist, Marketing & Communications)
Job Summary
The division of Development and Alumni Relations (DEVAR) embraces and values diversity, equity, and inclusion (DEI). We are committed to employing and retaining a diverse workforce and have programs and policies in place to ensure all employees can succeed regardless of race, color, national origin, religion, sex, gender expression, gender identity, gender transition status, pregnancy, physical or mental disability, medical condition, genetic information, ancestry, marital status, age, sexual orientation, citizenship or service in the uniformed services, including protected veterans. In acknowledgment of historical and current injustices faced by marginalized members of our global UC Davis community, we are firmly committed to supporting our Principles of Community and applying tenets of diversity, equity, and inclusion into every aspect of our everyday work and organizational culture.
DEVAR provides leadership in building enduring public trust, understanding, and support for UC Davis and its mission of teaching, research, and public service. DEVAR manages centralized fundraising campaigns for the university, alumni and affiliate relations, and other opportunities of engagement for UC Davis retirees, friends, students and volunteer leaders.
A cornerstone of the DEVAR communications and marketing team, this position assists with achieving the fundraising and alumni engagement goals of Development & Alumni Relations by creating digital marketing and communication materials that promote a compelling brand for the university, with an emphasis on helping to build UC Davis' private philanthropic identity, one that will drive continuous, loyal support for the University now and in the coming years.
Under general direction of the Assistant Director of Digital Marketing, the digital content strategist will be responsible for generating, editing and marketing web content, for the university's alumni and giving websites, and other priority websites, as well as social media and mass email. This includes working with other UC Davis content providers from within DEVAR Marketing and Communications as well as other departments to obtain new content and develop innovative ways to distribute across all of DEVAR's digital marketing channels.
The digital content strategist will be responsible for managing, training, and supporting our website content management system. In addition, this position will help develop and launch new web properties, implement various social media strategies, support and maintain a family of websites, create mass email campaigns, and manage digital assets.
The digital content strategist is also responsible for researching opportunities that will improve the user experience (UX) and search engine optimization (SEO) of content throughout the sites managed by DEVAR Marketing and Communications. The digital content strategist also acts as an advocate and model of best practices on communications strategy, content development, search engine optimization and Web content development.
POSITION INFORMATION
Salary Range
$60,800 - $122,100/Annually
No. of Positions
1
Appointment Type
Career
Percentage of Time
Full Time, 100%
Shift Hours
Monday - Friday; 8am - 5pm
Location
Davis, Ca
Union Representation
No
Benefits Eligible
Yes
Apply by Date
3/08/2022
PHYSICAL DEMAND
N/A
WORK ENVIRONMENT
Occasional work hours outside standard 8AM-5PM schedule.
Must have reliable transportation to off-site events and meetings.
Spend extended periods of time in front of a computer May be required to work in an open and/or shared office environment with multiple interruptions.
The Smoke and Tobacco Free Environment policy is intended to provide a healthier, safer, and more productive work and learning environment for the entire UC community. The University of California prohibits smoking and tobacco use at all University owned or leased properties, or facilities operated by UC staff or faculty. Smoking and tobacco use are strictly prohibited in indoor and outdoor spaces, parking lots, residential space, and University vehicles. ****QUALIFICATIONS
Required
:
Bachelor's degree and 5 years of relevant experience or combination of education and relevant experience.
Experience developing assets for and a strong working knowledge and understanding of social media channels and their respective participants (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.) and how to best utilize each channel.
Experience with web page layout/formatting languages utilizing HTML/CSS and working with content management systems.
Experience planning and executing email marketing campaigns including list procurement, template creation and modification.
Advanced skills and experience in creating professional quality content for web, email and social media; incorporating writing, graphics, photography and video.
Experience managing a publication calendar/schedule for multiple digital communication channels; working with editors and writers, graphic designers, web editors, videographers, and photographers.
Possesses a high level of interpersonal and communication skills including strong verbal, writing and editing skills.
Preferred
:
Experience with display, search and social media advertising, including budget planning and management.
Experience in data analysis, interpretation and reporting insights.
Demonstrated knowledge of Web Content Accessibility Guidelines (WCAG) 2.0 and Search Engine Optimization (SEO) best practices.
Knowledge of UC Davis identity and style guidelines, as outlined in ****Knowledge and understanding of fundraising and experience in formulating results-oriented communication strategies for a variety of audiences, preferably in an academic setting.
SPECIAL REQUIREMENTS
Background Check
This position is a critical position and subject to a background check. Employment is contingent upon successful completion of background investigation including criminal history and identity checks.
COVID - 19
The University of California has implemented a SARS-CoV-2 (COVID-19) Vaccination Program SARS-CoV-2 Vaccination Policy (ucop.edu)
covering all employees. To be compliant with the policy, employees must submit proof of vaccination or a University-approved exception or deferral.
EEO/AA Statement
The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
Salary Range
$60,800 - $122,100/Annually
No. of Positions
1
Appointment Type
Career
Percentage of Time
Full Time, 100%
Shift Hours
Monday - Friday; 8am - 5pm
Location
Davis, Ca
Union Representation
No
Benefits Eligible
Yes
Apply by Date
3/08/2022
To apply, visit ****The University of California is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.
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