Director Market Development Lead Global RSV Vaccines

Profile

ROLE SUMMARY

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Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can prevent sickness and disease. This is at the heart of what drive us every day and it brings us great #Joy.  It is an exciting time to be part of the Pfizer Vaccines team with multiple upcoming launches that are part of Pfizer’s 25 Breakthroughs by 2025.

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Respiratory Syncytial Virus (RSV) is a common and pervasive cause of acute respiratory illness. The virus is highly contagious and affects the lungs and airways. Infections occur in people of all ages and can feel like the common cold for most young adults, but for infants, the immunocompromised, and older adults, it can be potentially life-threatening.  Each year, it is estimated that more than 177,000 older adults are hospitalized and 14,000 of them die in the United States due to RSV. The disease burden of RSV in children is also staggering. Globally, there are an estimated 33 million cases of RSV annually in children less than 5 years of age, with about 3 million hospitalized and up to approximately 120,000 dying each year from complications associated with the infection.

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Pfizer’s RSV vaccine is currently in Phase 3 development for the prevention of RSV in Older Adults (60 ) and infants via Maternal vaccination.  RSV Older Adult has been designated a lightspeed asset and RSV Maternal represents a new frontier in disease prevention.  Given a highly competitive and rapidly evolving landscape, success for each indication will rely on speed to market, robust clinical data and differentiation, strong recommendations. A Global RSV Franchise has recently been formed and the team is preparing for upcoming Global launches.

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Reporting to the Global VP, RSV Franchise, the Market Development Lead will work closely with the Global Launch Lead and Launch Operations Lead and other members of the commercial team and will play a leadership role supporting value proposition & market development activities across a cross-functional, GLocal team.  The successful candidate will have a demonstrated track record of thriving in complexity and ambiguity, engaging with a complex and critical set of stakeholders, and a desire to lead in a critically important area for Pfizer that will help prevent disease in some of our most vulnerable populations.

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Key areas of responsibility will include establishing brand value proposition across customer targets, developing market development strategies and programs, building unbranded disease education campaigns, and supporting KOL development.  The Market Development Leads will collaborate to identify and leverage synergies and efficiencies across indications. 

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ROLE RESPONSIBILITIES

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• Define key value proposition and differentiation of Pfizer RSV Vaccine across stakeholder audiences, including HCPs, payers, patients, regulators, and policy makers. 
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• Thoughtfully assess market landscape and develop a strategic narrative to raise awareness of burden of disease and importance of prevention, in alignment with scientific narrative  
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• Ensure alignment of overall market development strategic narrative across functions, with unique messaging developed for various customer targets
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• Develop the Global Market Development plan, ensuring GLocal input and consideration of the customer journey and competitive landscape.
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• Coordinate the market development strategy with overall launch plans, and across indications as appropriate. 
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• Utilize a network of advisors (external and internal) as a sounding board and source of insight to pressure test plans and campaigns
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• Define vision of success and KPIs for tracking market development impact and progress.
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• Co-create a suite of market development tools/resources suitable for omnichannel execution, including a “launch playbook” that can be locally customized at the market level
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• Identify, develop, and ensure optimal roll-out of global market development platforms, capabilities, and competencies. 
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• Ensure coordination of the market development strategy at the global, regional and local levels and ensure consistency of approach and implementation aligned with launch sequencing plans.
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• Support IDM and US teams to create local Market Development implementation plans
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• Develop and deploy “omnichannel” unbranded campaign & messaging, aligned with Bold Move 3.3 and new customer facing roles  
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• In partnership with the cross-functional team, create KOL network maps and establish pre-launch engagement plan
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• Ensure HCP advisory boards/ panels, and KOL stakeholder engagements are coordinated across RSV
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• Support the annual operating and tactical plan development process, focused on market development
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• Conduct all activities and make decisions that are in accordance with Company policies & SOPs, Pfizer Values, and global and local regulations.
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BASIC QUALIFICATIONS

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• BA/BS degree required.
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• 7-10 years of pharmaceutical industry experience in marketing, strategy, new product launch.
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• Strategic cross functional leadership experience including in market experience and above country/regional scope
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• Experience collaborating with, influencing, and leading cross-functional teams involving Medical Affairs, PHI, Legal, Regulatory, Corporate Affairs and Regions/Countries
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• Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions
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• Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
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• Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations
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• Demonstrated understanding of the operational complexities required to execute against GLocal Launch Readiness in a highly competitive market
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• Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity.  Track record of pushing boundaries and not accepting status quo.
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• Be a team player, results-driven, and focused on Pfizer values
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• Experience interacting with external stakeholders and building relationships
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• Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations
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PREFERRED QUALIFICATIONS

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• Advanced degree preferred
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• Vaccines experience a plus
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• Prior launch experience a plus
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• Experience in building / accelerating / shaping previously unexplored or under-penetrated markets preferred
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Other Job Details:

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• Last Date to Apply for Job: March 11, 2022
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• Eligible for Employee Referral Bonus: Yes
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• Additional Location Information: NA - Any Site/Remote, EU - Any Site/Remote
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• #LI-PFE
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rnCandidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

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NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

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• Travel based on business need ( <10%)
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Pfizer requires all U.S. new hires to be fully vaccinated for COVID-19 prior to the first date of employment.  As required by applicable law, Pfizer will consider requests for Reasonable Accommodations.

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Sunshine Act

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Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.  These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure.  Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.  Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government.  If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.

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EEO & Employment Eligibility

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Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.  Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.  Pfizer is an E-Verify employer.

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Marketing and Market Research

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