Social Media Coordinator

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Social Media Coordinator
Duties: Build, manage, and scale Facebook ad campaigns that meet or exceed designated KPIs. Leverage communication platforms such as Email and Facebook Messenger to augment lead acquisition strategy. Strategize and manage lead acquisition strategy and create a robust traffic system/sales funnel for inbound marketing and advertising efforts. Maintain firm’s contact management database. Assist with the writing, coordination, and production of the internal company newsletter. Update marketing resumes & project database. Manage media buy on various advertising channels, primarily focused on Facebook Ads, but may also include other acquisition channels. Prepare and produce company portfolio pieces. Run A/B split tests to optimize campaign performance and gain valuable insights about our customers’ through a data-driven approach. Analyze ad performance and demonstrate complete understanding of all available numbers in Facebook Ad Manager dashboard and other tools to optimize towards KPIs. Create marketing collateral and corporate identification material such as templates for proposals and presentations, brochures, newsletters, postcards, stationery, website, etc. Coordinate special and networking events. Collaborate with designers videographers, and agencies to produce ad creatives. Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities – with focus on ROAS. Work with the marketing team to develop conversion assets (emails, content and landing pages) to align with paid acquisition and marketing funnel strategy. Develop and organize all activities as it relates to fundraisers and charities. Attend local networking events and visit clients.

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