Sr. Email Marketing Spec-MTG

Profile

*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.n*D.R. Horton, Inc.*is currently looking for an _*Sr. Email Marketing Specialist-MTG*_ in the Marketing Department. The Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences, and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time. n*Essential Duties and Responsibilities*include the following. Other duties may be assigned.n * Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the companys brandn * Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishingn * Develop, execute, and analyze email automation and workflows for various branch and department needsn * Develop, execute, and analyze A/B testing for optimal email performancen * Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reportingn * Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when neededn * Regularly report on campaign and lifecycle marketing program performance to Marketing Managersn * Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibilityn * Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the businessn * Work with Design and other cross functional teams to audit and test email campaignsn * Use email analytics to re-define current processes and proceduresn * Provide feedback and analysis to branches/departments on their email marketing initiativesn * Act as lead specialist for other email marketing positions providing guidance and direction as neededn * Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other DHI Mortgage Compliance requirements using internal resourcesn * Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the companyn*Education and/or Experience*n * Associate degree or equivalent from a two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Businessn * Four plus years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a corporate settingn * Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaignsn * Knowledge of building and driving reporting of email KPIsn * Experience working with Design and other cross functional teams to audit and test email campaignsn * Proficient knowledge of HTML (email friendly) should be able to use, read and troubleshoot HTML as necessary, CAN-SPAM Requirements and Email Best Practicesn * Working knowledge of SEO/SEM, web analytics, and social median * Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compellingn * Ability to communicate effectively with all employees, including the executive committeen * Must be able to work within tight deadlines and budget(s)n * Ability to manage multiple responsibilities with attention to detail in a fast-paced environmentn * Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DHI Mortgage applicationsn * Proficiency with MS Office and emailn*Preferred Qualifications*n * Bachelor's degree from four-year college or university preferredn * Proficient experience with Click Dimensions a plusn * Proficient or have working knowledge of Adobe Creative Suite (Photoshop, Illustrator etc.), CSS and other markup languages a plusnCome join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:n * Medical, Vision and Dentaln * 401(K)n * Employee Stock Purchase Plann * Flex Spending Accountsn * Life Insurancen * Vacation, Sick, Personal Time and Company Holidaysn*/Build YOUR future with D.R. Horton, Americas Builder. #WeBuildPeople2/*nFollowus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!nLinkedIn, Twitter, Facebook, Instagramn**Job:** **Marketing* n**Organization:** **Mortgage* n**Title:** *Sr. Email Marketing Spec-MTG* n**Location:** *TX-Austin* n**Requisition ID:** *2201175*n<>,employmentType:[OTHER],title:Sr. Email Marketing Spec-MTG,url:****Jobs Inc,logo:****States,postalCode:78716,streetAddress:}}}

Company info

Sign Up Now - WashingtondcCrossing.com