Digital Marketing Analyst

Profile

What does a Digital Marketing Analyst do?

You are responsible for analyzing statistics and looking for ways that Tyson Foodservice can improve its online marketing efforts. These efforts include things like social media ads, website banner ads, and online branding. You are responsible for tracking key metrics and KPI’s related to acquisition through paid media, earned media, owned media and outcomes. You will track prospect and customer behavior related to traffic, bounce rates, time on site and number of pages visited and make recommendations to improve performance based upon known best practices.

Responsibilities


Conduct & support recurring reporting to track, monitor & analyze KPIs across ecommerce (direct to consumer) and digital marketing channels (email, affiliate, SEO, Paid Media, Social)

Empower the team with accessible data and an analytical framework that drives action

Act as the owner and trainer for all analytics tools, including Adobe Analytics and Google Analytics

Support the development and implementation of data capture by understanding the business objectives, the technical implications and the associated KPIs

Partner with team to build segmentation and testing strategies & execution; establish analysis framework, collaborate on prioritization, testing iterations, segmentation activation

Partner with the Business Intelligence (BI) team solve complex problems and maintain data integrity across systems

Lead monthly and quarterly business analysis; work with team to build comprehensive analysis and deliver understanding of actions, campaigns & factors that drove results

Work closely with Marketing Automation & Website leads to share data-driven analysis around content performance to support content marketing strategy and SEO efforts

Assist digital marketing channel owners to assess partners’ performance as it relates to core business KPIs

Provide support for ad-hoc data & research requests, as needed


Requirements


BA/BS degree in Marketing or relevant field

Social Media Strategist using social media for brand awareness and impressions

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google and other social media best practices

Understanding of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Familiarity with web design and publishing

Excellent multitasking skills

Great leadership skills

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal, presentation and communication skills

3 years of experience with track record of increasing responsibility


Work Shift:

1ST SHIFT (United States of America)

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