Senior Product Marketing Director

Profile

Remote
Reporting to the Vice President of Product Marketing, the Director/Senior Director of Product Marketing will be responsible for leading the integrated go-to-market plans for **MEMBERS ONLY**SIGN UP NOW***.’s products and solutions. You will partner closely with product management, sales, marketing and customer success to communicate **MEMBERS ONLY**SIGN UP NOW***.’s differentiation, value and impact on business-critical priorities in the market. We’re looking for a product marketer who is strategic, collaborative and influential across functions, and has a deep understanding of enterprise buyers and an enterprise selling motion. You will be instrumental in setting a strategy and executing plans that drive our go-to-market and demand generation engines, and play a critical role in our accelerating growth as an organization.
What Youll be Doing...
Partner across functions to develop go-to-market plans focused on revenue growth
Play a primary role in positioning, persona development, messaging, market & competitive analysis, product launch, and contribute to sales and partner enablement activities
Spearhead evangelism and thought leadership efforts that open doors for our sales organization
Plan the launches of net-new products and create and manage the bill of materials and cross-functional implementation of the plan
Define data-driven persona targeted buying journeys and work closely with content, demand generation, and customer marketing teams to develop integrated campaigns that drive engagement and conversion
Create compelling narratives that excite, inspire, and compel market adoption
What youll bring to the table...
Youre a seasoned B2B product marketer with 10 years of experience
You’re a flexible, action-oriented team player comfortable working in a fast-paced environment
You’re a storyteller, a strategist, and a market expert
A BA/BS degree in a marketing, product, technical or business field or equivalent practical experience
A background in analytics, human capital management, or marketing to HR leaders a bonus
Demonstrated exceptional communication and presentation skills, including writing, thought leadership, and content marketing experience
You roll up your sleeves
You make it easy
You are proud
You never stop learning
You play to win

Company info

Sign Up Now - WashingtondcCrossing.com