CRM Power User/Manager Job

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CRM Power User/Manager (HubSpot)
We are looking for a data-driven, user-experience-obsessed CRM marketer, who is an expert who passionately understands CRM systems (HubSpot). You should be a competent professional able to grasp consumer behavior trends and create and execute CRM revenue generating strategies.
Responsibilities
Own CRM operation and campaigns, from conceptualization to completion in all digital channels. Solely responsible for managing HubSpot CRM database and marketing lists (email/SMS)-fully integrated with Shopify
Map and own the customer journeys and buying cycles within HubSpot, implement best practices for CRM procedures and management, and maintain data integrity and enrichment within HubSpot platform.
Execute highly personalized, impactful, and value-adding inbound and outbound campaigns. Split test, report, and optimize marketing communication
Develop, integrate, and implement creative end to end automated digital marketing campaigns via a variety of channels and application. Manage execution including graphics, communications, and analysis.
Design and maintain workflows and optimize automations - growing new leads, converting site traffic through landing pages, developing lead generation content and provide qualified leads to Sales Call Center. Integrate and enhance the HubSpot call tracking software
Grow and maintain a healthy marketing list and ensure the company follows all email/SMS rules and regulations. Create client segments based on interest and behaviors to match marketing messages/offers to the lists. Import, manage and convert current customer database
Create sales funnels, lead generation tool, SEO, search and social ads, conversion path and customer intent, report on marketing KPIs like leads, conversion rates and website traffic, track campaign metrics (delivery, open, click-through rates)
Develop messaging pipelines that drive key digital messages to via email, content pieces, SMS messaging, and social channels. Lead and execute the community management strategy.
Fully integrate solutions with Shopify ecommerce store. Evaluate new technologies and add-on applications to improve the CRM platform
Develop and grow the HubSpot affiliate subscription/loyalty programs driving high conversion rates
Expectations
2 years of proficiency in marketing automation technologies through HubSpot/Google Analytics/Google Search Console, and other analytics tools to review and analyze data
Digital marketing experience with a strong understanding of inbound and outbound marketing, lead generation/retention/sales conversion/Paid search/Paid Media
Provide inbound/outbound marketing principles to help facilitate marketing goals and KPIs.
Solid functional understanding of HubSpot CRM; strong experience with creating and maintaining reports and dashboards, and multi-channel lifecycle journeys
Up to date with the latest trends and best practices in online marketing and measurement
Experience in HTML and CSS. Experience with SQL is a plus
Experienced with Shopify integration and optimization of shopping cart
Strong project management and timeline management skills; HubSpot Certifications are a
Bilingual (Spanish/English) with excellent written and oral communication skills
Job Criteria:
Start Date: ASAP
Position Type: Full-Time Permanent
Years of Experience Required:
Education Required:
Overnight Travel:
Vacation Time:

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