Digital Marketing Supervisor - Hybrid

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Job Summary
The Digital Advertising Supervisor manages the development and execution of communication campaigns across multiple channels, demonstrating hands-on knowledge, experience, and best practices for digital paid media (display, video, social, search, etc.) and creative strategy that support UPS business and marketing plan objectives.
This position leverages data and analytics to optimize channel performance, guide the agency on adjustments, and support cross-channel results to meet business objectives. The incumbent supports/works with key marketing stakeholders to understand business goals, define key performance indicators (KPIs), and gain plan support and approval. This role collaborates with others to ensure consistency of messages, works to establish clarity and communication processes, maintains budget oversight and invoice reconciliation for paid media, and reports on the program or campaign’s progress results and success metrics. This position understands the concept of data driven decision making and measuring the effectiveness of digital campaigns. The incumbent has an understanding of analytics including ROI/ROAS calculations, assumptions, and levers to improve performance. This position has understanding of digital media strategy and provides best practices to ensure cost, brand alignment, channel integration. 
Responsibilities
Interfaces with key UPS segment stakeholder groups (including small business, mid-market, UPS content teams, brand advertising and sponsorships) to develop digital advertising campaigns, and provides timely results reports
Manages primary vendors/UPS agencies to launch digital advertising campaigns, actively optimize, and report results to the broader UPS team
Translates audience/campaign data into actionable insights, recommendations and succinctly summarizes in weekly reports and executive summaries
Creates multi-channel campaigns as assigned by manager, to engage audiences across all paid media (display, video, rich media, etc.) 
Analyzes briefs and identifies target audience to determine objectives and creative recommendations
Preferences
Designs messaging and visuals for appropriate audience; specifies needs and requirements for new campaigns
Develops timing plans and leverages workflow tools to manage the completion of deliverables related to a digital campaign
Leverages company and campaign data to generate insights, highlight areas of opportunity, and optimize digital programs
Generates reports in appropriate format using basic software and reviews reports to ensure accuracy/completeness; identifies issues with report generation (e.g., missing variables, incorrect data, etc.)
Possesses background in media planning/ad operations
Displays familiarity with advertising technology (tag management systems, data management platforms, and ad-servers)
Experience working within or managing oversight of advertising or digital/social agencies
Bachelor's Degree (or internationally comparable degree) in Advertising, Business, English, Communications, Journalism, Marketing, or related field
UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law
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