Senior Director Content Strategy

Profile

About Brightcove
Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line: video is the world’s most compelling, exciting medium, and Brightcove exists to demonstrate that video means business.
As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team.
Position Overview
OR
Team Overview
As the Director of Content Strategy, you will create and drive the “video-first” content strategy for our marketing campaigns, digital experiences, social media, customer programs, and demand generation efforts. You will create and manage the content themes, calendar and narrative to ensure we have the right content at the right time and deliver what our customers and prospects want to engage with and share. You will collaborate with teams across Brightcove to identify relevant content and creatively find ways to get more use out of the content. This is a new role for us, and we are excited to integrate a powerful content plan to elevate our brand.
Job Responsibilities
Define the vision, goals, and opportunity for content. Determine how Brightcove will use content moving forward, addressing value to the customer and/or prospect, and delivery on brand and business goals.
Oversee the content team and coordinate content activities, working across disciplines and the overall project lifecycle. Work in close partnership with the Creative Team including copywriters, video producers, and graphic designers to ensure that content is developed with a channel-specific and customer-centric approach.
Lead content efforts through information architecture design, content modeling, and taxonomy definition.
Collaborate with specialists in digital marketing, brand and CX strategy, to ensure content plans dovetail with associated strategies (e.g. personalization, CRM, SEO, brand).
Establish success metrics, monitor KPIs and apply relevant customer insights to help define effective and innovative marketing campaigns, making recommendations for continuous improvement.
Develop a customer-centric organic content strategy across platforms and an editorial calendar with a balanced approach to product marketing and brand storytelling.
Be a leader and catalyst who brings big, bold ideas and inspires others to deliver best in class concepts and creative thinking, obtain buy-in, and effectively and efficiently implement ideas at scale.
Qualifications/Experience
8-10 years of content experience in startups / B2B companies / tech / global organizations with strong team management skills
Demonstrated passion for delivering rich content experiences across a range of industries
A strong point of view on what constitutes a great delivered experience with content ● Background working with large, complex digital products
Experience with content management systems and sound understanding of best practices for organizing and tagging content for a digital environment
Experience with using product management methods (including agile development) to design and implement content within a digital environment
Exceptional communication skills with a focus on presentation and storytelling ● Willingness to get down and dirty with projects while still leading a team
Working at Brightcove
As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as generous PTO - and we expect you to use it!

We offer flexible options to work in our Boston office located in Fort Point harbor, remotely or in a hybrid set up (only exceptions are the roles that MUST work a certain way which we are finalizing soon). Whichever option you choose, we have plenty of opportunities to meet your colleagues around the globe and we also celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!

If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Please note that while this job description is an accurate description of the role, it is also subject to change during the course of this search.
Send us your resume if you are interested and want to learn more!

Company info

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