Digital Marketing Coordinator

Profile

What We’re Looking For:
We are a high growth, fast paced company looking for a Paid Media Coordinator to join our Global Media team in support of 2U’s multiple product lines. In this role, you will be responsible for media management, analysis, implementation, testing and ongoing optimization of social media, paid search and display campaigns to achieve business targets.
If you believe you exhibit the following skills and traits then we want you here: you have an interest in both the art and science of marketing; have a high attention to detail; are inquisitive and curious; able to manage and organize sizable amounts of information; are a creative “outside the box” thinker; are comfortable with a fast-paced environment and change; and embrace personal responsibility in a team setting.
Responsibilities Include, But Are Not Limited To:
Manage day-to-day performance and execution for paid media channels including Facebook, Google Ads, LinkedIn, and others
Perform data analysis and optimize (spend, audience, keyword, etc) campaigns based on insights using developed tools and platforms
Daily monitoring of pacing and KPIs, including troubleshooting issues and identifying new opportunities
Implementation of media strategy and support of media planning/creation
Daily/Weekly reporting, analysis, and communication of performance to key stakeholders
Collaborate with media team, business analysts and other media facing functions to optimize volume, behavior and cost efficiency of individual campaigns and programs
Support creative and media A/B testing and analysis based on trends, consumer insights and analytics
Manage a series of products and paid channels on a day-to-day basis
Training and skill development to support and expand platform and business expertise
Assist with organizing and establishing processes and best practices
Things That Should Be In Your Background:
Education background in business, marketing, economics preferred
Background or experience in data analysis and tools (Excel, Tableau, etc)
Familiarity with digital advertising (paid search, social, display and video), including how digital ads are served and tracked (certification a plus)
Paid media platform (Google Ads, Facebook, etc) experience and understanding of how to develop and execute media strategies (direct management a plus)
Strong written and verbal communication skills
Demonstrated critical thinking and ability to innovate
Other Attributes That Will Help You In This Role:
Attention to detail
Multi-tasking, flexibility and ability to consistently evaluate priorities
Creative and enjoys using data to problem solve
Enjoys close collaboration with others
Enthusiasm and the ability to thrive in an environment of constant change
About 2U Inc. (NASDAQ: TWOU)
2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

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