Business Development And Marketing Manager Life Sciences

Profile

Business Development and Marketing Manager – Life Sciences
Duties: Build and sustain “trusted marketing advisor” relationships with all internal clients and stakeholders by providing innovative ideas and outstanding client service to the Porzio Life Sciences leadership team and others. Digital Marketing. Develop and implement industry-specific digital marketing campaigns to support product launches, sales efforts, and ongoing customer engagements. Work with team to develop sophisticated content strategies to leverage existing content and develop new content to advance Porzio brand in the life sciences market. Facilitate and leverage internal and external speaking engagements, sponsorships, events, webinars, and other opportunities by negotiating and successfully executing conference sponsorships, including pre-conference marketing, internal coordination, post-conference marketing, and repurposing of content. Develop go-to-market strategies in key life sciences markets, including events, development of target lists, and brand exposure. Develop customized responses to pitches, proposals, and RFPs and other marketing collateral for new business opportunities and client meetings. Contribute to cross-selling efforts by understanding the intersection of Porzio Life Sciences and Porzio, Bromberg & Newman. Monitor industry and trade organizations for upcoming events, speaking engagements, opportunities for thought leadership, and sponsorships. Work with designated teams and proactively lead and execute communication strategies related to internal and external communications, including client alerts, posted articles, and email marketing. Manage all aspects of life sciences marketing and communications, including developing collateral, articles and client alerts, PR and media strategy, drafting of content, and maintaining targeted email marketing lists. Work with practice group leaders to manage the day-to-day aspects of business development and marketing, including tracking and approving related expenses and developing and ongoing reporting on business development and marketing budgets. Work with life sciences attorneys at the firm to create and execute all aspects of business development and marketing efforts, as described above. Develop market specific plans in key geographies to drive law firm revenue from life sciences clients, including the development of the market and region-specific plans, proposals, and pitches for legal work, etc. Work to advance the overall Porzio brand in the life sciences compliance and legal market by creating and executing compelling marketing and business development strategies.

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