Chief Marketing Officer

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Chief Marketing Officer
The candidate will responsible for developing and directing all aspects of strategy and implementation for the firm’s marketing and business development programs, with a focus on advancing the firm’s business goals and driving profitability by continuing to (a) grow the firm’s client base, (b) build the firm’s brand equity, and (c) position the firm as an influential thought leader and the law firm of choice for diverse clients in the firm’s key practice areas. Oversee firm-wide marketing and business development initiatives. Working with firm management and leadership, design, develop and implement the Firm’s marketing program, including Identifying and carrying out strategic initiatives for business generation and enhancement of the firm’s reputation and brand. Advance the firm’s strategic communications program to enhance the firm’s brand position in the legal market. This includes management of the firm’s relationship with its public relations consultant(s). Pro-actively analyze and track business development opportunities and programs and adjust strategy and tactics to increase effectiveness. Manage the firm’s advertising program, developing and refining strategies to effectively reach target audiences. Oversee ongoing management of the firm’s Website, blogs and other social media. Oversee the development, preparation, and maintenance of client pitch materials, including attorney bios, practice descriptions and other promotional and collateral materials. In conjunction with the marketing team, work with individual attorneys to evaluate and set strategies and implement project plans for marketing and business development opportunities. This includes, but is not limited to, targeted BD initiatives, responses to RFPs, speaking engagements, writing opportunities, and media appearances. Evaluate BD sponsorship opportunities for the firm and oversee subsequent coordination of communication with conference or event organizers to maximize the value of sponsorships. Oversee the planning and execution of client seminars, webinars, conferences, and firm-sponsored events. Oversee and continually evaluate the firm’s marketing software tools such as Vuture, InterAction, and experience database. Supervises Marketing Department staff and workflow, including planning and administering the firm’s marketing budget, and managing all marketing-related vendors. Conducts supervisory responsibilities in accordance with the firm’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees of the Marketing Department; directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. Bachelor’s degree from a four-year accredited college or university; at least eight years of progressive marketing, business development, pricing, communications, and branding experience in professional services, law firm preferred. Superior writing and editing skills a must. Excellent oral and written communications skills; demonstrated track record designing and implementing communications programs are required. Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs are required.

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