Sr. Digital Marketing Manager Portworx

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Sr. Digital Marketing Manager, Portworx
at **MEMBERS ONLY**SIGN UP NOW***.
Mountain View, CA
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**MEMBERS ONLY**SIGN UP NOW***. Acquired Portworx in October 2020, Creating the Industry's Most Complete Kubernetes Data Services Platform for Cloud Native Applications.
This acquisition represents Pure’s largest to date and our deeper expansion into the fast-growing market for multi-cloud data services to support Kubernetes and containers.
Press Release - September 16, 2020
SHOULD YOU ACCEPT THIS CHALLENGE...
This role owns and leads digital marketing strategy and execution for Portworx. You will be responsible for building, growing and optimizing online marketing programs like SEM, Programmatic Display and Paid Social in order to acquire, nurture customers and generate demand and revenue for Portworx by **MEMBERS ONLY**SIGN UP NOW***.’s products. This position requires a mix of skills including creativity, analytics, organizational abilities and a focus on execution details.
Responsibilities include:
Lead the execution, reporting and ongoing optimization of paid digital media programs including paid search, programmatic media and re-targeting, hand in hand with the media agency.
Collaborate with cross functional teams to develop a paid digital media strategy that aligns with business objectives to drive engagement and demand
Report on performance of these programs as it relates to pipeline
Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance.
Work with marketing operations and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
Proven work experience managing paid media programs in the B2B technology space
Deep understanding of digital media channels
Analytical and multitasking skills
Data-driven decision making, track record of driving outcomes and business results
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications
7 years of digital media experience and/or digital marketing strategy and execution management
Functional knowledge of B2B online advertising, programmatic media, search-engine marketing; familiarity with web technology and web analytics helpful
Experience working with and collaborating with agencies & outside vendors
Demonstrated experience in successfully planning and executing paid digital media programs with a primary goal of demand generation
Strong understanding of key digital media KPIs, analysis and reporting
Experience in managing ABM programs
Strong team player with the ability to develop effective working relationships across the company
Ability to juggle multiple tasks and meet deadlines, in a fast-paced, team-oriented environment
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
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Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
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PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 no later than January 18, 2022.
Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.

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