Sr. Staff Writer

Profile

What We’re Looking For:
Reporting directly to the Senior Managing Editor, the Senior Writer will be primarily responsible for ideating and executing on strategic content for 2U’s blog, The Latest. 2U’s public-facing storytelling hub, The Latest tells the stories that highlight our mission to eliminate the back row in higher education, our commitment to student success, and our unyielding support of our university partners. As the Senior Writer, you will have the opportunity to collaborate with leaders across the business to uncover and bring to life the stories most meaningful to 2U’s vision to meet society’s needs through high-quality and accessible higher education.
The ideal candidate is a strong, enterprising writer who can transform a singular anecdote into a compelling and distinctive article; a creative thinker who knows how to ask the right questions to get to the heart of a story; an experienced strategist who is always brainstorming ideas for bold features that will meet business objectives; an articulate communicator comfortable interacting and building relationships with a wide range of stakeholders; a deadline-driven doer with experience producing a wide spectrum of content; and a storyteller biased toward action.
Responsibilities Include, But Are Not Limited To:
Editorial strategy and execution
Ideate, pitch, and write articles that range from in-depth to quick take to profiles
Create a continuous stream of creative, high-quality content that aligns with audience needs, business objectives, and corporate messaging
Research and identify higher education trends 2U’s leaders can contribute and respond to promptly
Work closely with the Senior Managing Editor to develop a strategic and flexible editorial calendar that meets 2U’s business objectives
Manage the end-to-end content creation process for assigned articles and edit contributed content for accuracy, clarity, and brand alignment
Consistently generate new ideas for content relevant to our audience and the current news cycle
Project and relationship management
Build and maintain relationships with internal and external subject matter experts
Collaborate with SMEs to craft content that reinforces the company’s impact, reputation, and thought leadership position
Work cross-functionally to understand key initiatives across departments, as well as coordinate promotion of content across owned, earned, and paid channels
Data analysis and reporting
Analyze Google Analytics data and social media metrics to understand content performance and apply lessons learned—both positive and negative—to future editorial planning
Provide a monthly report on content performance for leadership
Things That Should Be In Your Background:
5 years of editorial experience, preferably at a fast-paced, high-change, global company or publication; experience working on a higher education beat is preferred
You are experienced in identifying and producing unique storytelling angles that amplify a company’s culture and mission
You are an excellent, detail-oriented writer who thrives in a deadline-driven environment
You identify as both a shaper and sharpener of stories
You are a natural collaborator who can work across teams to get to the heart of the story in order to build the most impactful content for your audience
You are deeply curious, always eager to learn, and feel fulfilled after conducting a compelling interview
You are experienced in identifying distinctive story ideas related to the following topics: education, technology, the future of work, and company culture
You are a relationship builder who is skilled at building trusted connections with diverse sources
You are a proactive problem solver capable of developing creative storytelling solutions, setting realistic expectations, managing up, and prioritizing tasks
You are able to juggle multiple projects at once and flexible enough to switch gears at the drop of a dime if priorities change
About 2U Inc. (NASDAQ: TWOU)
At 2U, we power world-class online education and in-person boot camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help universities fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our university partners are there to help them succeed.Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. **MEMBERS ONLY**SIGN UP NOW***.. has acquired and integrated two companies broadening our portfolio of education offerings into short courses with GetSmarter and boot camps with Trilogy. This role supports our 2U line of business.
2U Diversity and Inclusion Statement
At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.
Benefits & Culture
Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.
2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Tuition reimbursement program
Generous paid leave policies including unlimited PTO
Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break from Christmas through New Years!
To learn more, visit 2U.com. #NoBackRow
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.

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