Paid Digital Media Specialist

Profile

Paid Digital Media Specialist
Reports To: Senior Director
Seeking digital media planner and buyer. Ideal candidate has experience in both digital and traditional media buying; presenting to clients; creative and strategic thinking. Google Ads, Programmatic and Microsoft Office experience required.
Responsibilities
Set up and conduct daily management of advertising campaigns across various digital platforms including Google Ads, programmatic experience and social channels.
Responsible for implementing and managing various lead generation efforts through online display, native, video, social, and native channels.
Experience executing buys with a variety of KPIs including CPC, CPL, CPM and CTR.
Analytical ability to understand and derive insights from data. Maximize online lead acquisition while maintaining allowed CPL/CPA.
Collaborate on strategic development, analysis and optimization of digital campaigns.
Understands technical set-up of campaign, leads, and third party systems to provide input for enhancements.
Keep abreast of industry trends and developments in digital marketing technologies.
Position qualifications:
3-5 years of hands-on experience with digital media buying.
Experience in Digital Media strategies, planning and execution to meet awareness and lead generation objectives across all channels.
Meticulous attention to detail, highly organized, and good judgement.
Strong communication and follow up skills.
Do you feel qualified for this position? Email a current resume and cover letter to  ****
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