Content Marketing Manager- SEO- Segment

Profile

See yourself at Twilio
Join the team as our next Content Marketing Manager- SEO
Who we are & why we’re hiring
Twilio powers real-time business communications and data solutions that help
companies and developers worldwide
build better applications and customer experiences.
Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports
diversity, equity & inclusion
wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.
About the job
As a member of the Content Marketing team at Twilio Segment, you will help build the media and publishing arm of Segment. Your role - Content Marketing Manager, SEO - will help new prospects organically discover our product, company, and content.
Reporting to Segment’s Head of Content Marketing, this position is critical in supporting Segment’s organic growth efforts and driving traffic to the Segment blog and associated properties.
Responsibilities
In this role, you’ll:
Grow traffic to segment.com properties through organic search marketing programs.
Implement our SEO strategy together alongside our demand generation team.
Create engaging written content (articles, recipes, landing pages etc) that adhere to SEO best practices.
Optimize existing assets to improve search ranking.
Take internal-facing content and existing marketing collateral to repurpose them for search.
Work with our content team to ensure the content we create on the marketing site ranks for our priority search terms.
Qualifications
Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
3 years of experience working in an editorial capacity and a deadline-driven environment.
Strong copywriting and proofreading skills.
Strong interpersonal and time management skills.
Ability to juggle multiple projects at one time.
Ability to research complex topics and break down concepts into digestible chunks to deliver to a non-technical audience.
Familiarity with the cloud, APIs, customer data communications, and enterprise software is a plus.
BONUS: Understanding of Twilio, Segment, or martech in general.
BONUS: A passion and strong understanding of the customer data platform industry and our mission
Location
This role will be based in NY- USA
What We Offer
There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.
Twilio thinks big. Do you?
We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call
Twilio Magic
. Additionally, we empower employees to build
positive change in their communities
by supporting their volunteering and donation efforts.
So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!
If this role isn't what you're looking for,
please consider other open positions
Important COVID-19 Guidance (For candidates applying to roles in the United States):
To comply with Executive Order 14042, all Twilio employees working in the U.S. are required to submit proof of vaccination for COVID-19 unless they qualify for a medical or religious accommodation / exemption. Employees onboarded after January 4, 2022 must submit proof of vaccination or receive approval for an exemption prior to their Twilio start date.

Company info

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