Senior Manager Content Strategist

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The Content Strategist will be responsible for translating customer insights into a holistic content strategy. Initial focus will be on owned channels, effectively analyzing customer insights and performance data to create content that will solve customer needs at key moments in the purchase journey. They will partner closely with key stakeholders to identify KPIs and ensure recommended solutions fulfill the cross functional business needs.
The Content Strategist will manage briefings, business partner reviews, help guide distribution plans and lead measurement and testing strategies. They will partner closely with project management and production to define processes and with a team of creators including cameramen, directors, editors and post-production partners to create best-in-class work.
The Content Strategist will own the YouTube Strategy, clarifying the role that YouTube plays for our brand, establishing KPIs and where we need to shift/invest. They will need to understand and provide recommendations to the media team on how to bring visibility to content when needed.
They will also help guide and be accountable for the Organic Social strategy, building platform relationships and sharing insights to help inform Creative teams. The Content Strategist will also manage the Social Engagement team, overseeing community management of owned social channels and ongoing social listening and reporting.
Strategy and creative execution
Partner with internal stakeholders to gather customer insights and business needs to create a holistic content strategy
Build support for the recommended approach with key stakeholders; ensure content recommendations coincide with business needs (i.e. budget, timing, messaging and priorities)
Responsible for turning the strategic vision into deliverables
Responsible for translating the business needs to collaborators, like cameraman, directors, editors and post-production partners
Identify key KPIs, monitor and analyze content effectiveness across all placements
Establish self as a trusted platform expert and indispensable gatekeeper to understanding what the
customer is looking for. Keep teams informed of technology advancements, ideas for efficiencies and sharing with working team.
growth for the brand
Guide development and ongoing management of the Organic Social strategy by platform including publishing and reporting on content
Creating and managing the YouTube strategy and growth for the brand
Manage the Social Engagement Team, responsible for engaging in **MEMBERS ONLY**SIGN UP NOW***.’s social communities to promote Brand Love as well as all social listening reports and requests
Help define distribution plan for content workstreams based on KPIs, business needs and content approach; work with platform, internal and media partners to maximize content effectiveness and reach
Operations and Relationships Building
Partner with operations, production and project management experts to operationalize the strategic vision
Build and maintain relationships with business partners by engaging team to establish credibility, solve problems and achieve objectives
Interact with cross-functional teams to understand insights related to performance, changing customer or business needs
Ability to manage through ambiguity and be resilient and adaptable to change to support additional identified opportunities as they arise.
Ability to simplify the complex. Presents and communicates ideas, builds consensus, and effectively rationalize decisions to a variety of audiences quickly.
Excellent written and verbal interpersonal skills.
Excellent organizational skills, acute attention to detail, ability to work in a fast paced and time sensitive environment.
High attention to detail and demonstrated self-starter.
Possesses the ability to think critically and problem solve in high-stress situations.
Requirements:
5 years of relevant work experience in social media.
5 years in content marketing development.
Proven experience creating and optimizing content for digital mediums and owned channels
Strategic ability
to translate customer insights and turn those insights into differentiated go-to-market content approaches
Proficient at working in tandem with Creative and Productions teams with a proven ability to provide succinct direction
Analytical, ROI and program effectiveness; experience with A/B and/or multivariate testing a plus naturally curious, self-starter    
Deep knowledge of digital and social platforms and ad units (YouTube, Facebook, Instagram, Pinterest, Twitter, Snapchat & Tik Tok).
Ability to think big and take action, this role is a mix of execution and strategy.
Strong written & verbal communication and attention to detail.
Excellent time and project management skills; ability to work within tight deadlines.
Must be able to work independently as well as cross-functionally.
Proficient at Microsoft Office
Nice to Haves
Account or Project Management role focused on content creation, adept at briefs/business inputs and knowledgeable of production processes
Retail experience and consumer electronics knowledge

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