Analyst/Sr Analyst Channel Analytics

Profile

THE POSITION
You will partner with the marketing leaders of our businesses to create retargeting and suppression strategies through robust analytical techniques across marketing channels and LendingTree’s multiple lines of business. The goal will be to find the right customers in the right moment. You will accomplish this via manipulation of large datasets, identification of key variables and development of a narrative. You will need to be able to challenge the status quo and influence the organization through clear communication of your recommendations with linear, logical arguments and supporting data.
This role is integral to the day to day operations of our business. You will have a close relationship with your marketing partners and help them understand the data that drives the business. You will own the testing, construction, and optimization of our strategies. You will closely monitor performance and be the first to alert the business of any issues with a robust explanation of the driving factors. You will drill into data to find the pockets of opportunity.
RESPONSIBILITIES
Supporting the development of long-term organizational strategy
Conducting research and analyses of operational effectiveness, processes, stakeholders, etc.
Becoming a trusted advisor to stakeholders for data-driven decision making
Aligning departmental goals, processes, and resource allocation with the organizational strategy
Define and track critical success metrics to ensure targets are met and projects are on track
Assessing market trends and competitors
Identifying threats and opportunities by combining internal and external data sources into concise, actionable summaries
Presenting findings, projections, and recommended actions by building compelling narratives that inspire action
Planning, implementing, and managing proposed recommendations and projects.
Supporting and guiding senior executive decision-making processes
Build leadership skills by guiding analysis to be completed by offshore team
QUALIFICATIONS
Bachelor’s Degree in Marketing, Analytics, Business, or similar quantitative field.
Ability to convert abstract business problems into frameworks and solutions
Pragmatic: you know the 80/20 rule, and know when to boil the ocean and when not to. The solutions you develop are understandable and implementable.
Proficiency in software required to manipulate large data sets such as SQL, Python, R, Excel and build a narrative in PowerPoint
Strong organizational and communication skills
Close coordination and knowledge/data sharing with counterparts who share goals and responsibilities
Ability to work independently
COMPANY
LendingTree is the nation’s largest online lending marketplace. That means we connect customers with multiple lenders so they find the best deals on loans, credit cards, savings accounts and insurance. Our goal is to help people save money, and we believe the best way to do that is by giving them a way to shop for loans and compare lenders so they make their best financial choices.
Our CEO Doug Lebda founded the company in 1996 after a frustrating house-hunting experience. In those days, we mostly helped people find good mortgage deals. Now, we help consumers find their best in personal loans, auto loans, business loans, student loans, credit cards, savings accounts, home equity loans and more.
What else you should know:
We’re a publicly-traded company (TREE).
We’ve welcomed several other companies into the LendingTree family to augment our efforts at helping borrowers make their most sensible financial choices.
We’ve built the LendingTree app and My LendingTree dashboard to give consumers tools to manage and monitor their financial health.
We still make funny commercials.
CULTURE
We’re a fast-paced company with an entrepreneurial bend. We work hard and test our products often. We’re collaborative, ambitious, candid and high-energy. Our teammates are some of the brightest, most talented people you’ll ever work with. We care more about your smarts than we do about the kinds of clothes you wear (but please, do wear clothes to work!), and we’re pretty good about rewarding innovation, creativity and the knack for just getting stuff done (we even have an award for employees called the GSD, “Get Stuff Done”).
Come work with us!
LendingTree is the kind of company that not only promotes diversity and inclusion; we thrive because of these values. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation or military status.

Company info

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