Senior Professional Creative Development

Profile

Description

The Senior Professional, Creative Development role is a working team leader and critical conceptual thinker who develops creative strategy and exceptional creative content across all media. The work requires business curiosity and analysis of complex situations or data to determine the creative solution, and the ability to successfully incorporate feedback while maintaining the integrity of an idea. The Senior Professional develops visual and verbal brand identity standards, and brand expression for integrated marketing campaigns from concept to completion.

Responsibilities

The Hive is Humana's in-house agency. We are a creative collective built exclusively to support the business and the brand. Our core purpose is to create meaning, influence choice, and motivate change through brand expression.

The Senior Professional, Creative Development role is a working team leader and critical conceptual thinker who develops creative strategy and exceptional creative content across all media. The work requires business curiosity and analysis of complex situations or data to determine the creative solution, and the ability to successfully incorporate feedback while maintaining the integrity of an idea. The Senior Professional develops visual and verbal brand identity standards, and brand expression for integrated marketing campaigns from concept to completion.

To be successful in this role, you must make decisions on creative approach using discretion and independent judgment while fostering a collaborative culture with a diverse team of subject matter experts, product managers, and journey leadership to build and refine our development practices and continually iterate to ensure success. You must demonstrate a mastery of brand and design principles, relevant content development experience for performance marketing, and proficiency with Agile methodologies. Ultimately you will have the opportunity to institute processes that accelerate development and improve coordination across teams.

Responsibilities


Collaborate with a cross-functional team to develop omni-channel campaigns that include email, web, print and SMS, and create edit, test, and improve content that makes Humana plans easier to understand and use
Ensures brand consistency, campaign continuity, and creative quality for a line of business
Translates business and brand objectives into compelling creative concepts for integrated marketing campaigns
Operates with little instruction on day-to-day work, general instructions on new assignments; establishes own work priorities and timelines and applies in-depth brand knowledge to moderately complex situations
Develops creative content for all media including print, digital, social, video, and environmental
Fosters a collaborative creative culture and provides constructive critique that elevates outcomes
Regularly uses new technologies, theories, relevant industry trends, and establishes creative development best practices


Required Qualifications


Bachelor's Degree in design and an industry competitive portfolio
Minimum of 5 years professional experience in a creative agency environment
Advanced conceptual skills and acute attention to detail
Demonstrated ability to independently advance the creative development process, from low-fidelity prototyping concepts through production, across a broad range of media
Strong communication and presentation skills and ability to lead with influence as a cross-functional leader
Proficiency with industry standard design tools, including Adobe Creative Suite, Figma and Microsoft software
Familiarity with Salesforce Marketing Cloud (email content builder)
UX/UI experience developing direct to consumer marketing communications across all media
Proficiency with Agile methodologies
Focused on continuously improving consumer experiences
Human-centered design mindset
Able to effectively apply Humana's culture and teaming models in small and large group settings
Ability to handle ambiguity


Preferred Qualifications


Knowledge of Humana's digital media, business, and brand acumen
2 years of experience leading a creative team
Thrives in ambiguous environments
Strategic thinker with strong analytic and problem-solving skills
Experience in usability testing with people with disabilities
Awareness and passion about emerging trends and innovation within usability, accessibility, or UX
T-shaped; deep digital expertise in one or more areas with a broad set of complementary design capabilities.
Strong motion graphics portfolio


Additional Information


Agency located in Louisville, KY but qualified applicants will be considered for remote work
Occasional travel may be required
Portfolio must be submitted with application to be considered. Include up to 6 of your best work samples which demonstrate your skills.


Scheduled Weekly Hours

40

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our ****

Company info

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