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Location
Princeton, NJ, United States
Posted on
Apr 30, 2020
Profile
Bristol-Myers Squibb is a global Biopharma company committed to a single mission: to discover, develop, and deliver innovative medicines focused on helping millions of patients around the world in disease areas such as oncology, cardiovascular, immunoscience and fibrosis.
Join us and make a difference. We hire the best people and provide them with a work environment that places a premium on diversity, integrity, collaboration and personal development. Through a culture of inclusion, we create a better, more productive work environment. We believe that the diverse experiences and perspectives of all our employees help to drive innovation and transformative business results.
The Associate Director, WW Marketing, Ozanimod MS will play a key role in building the MS business within the I&F Franchise and maximizing the value of the Ozanimod MS global launch. This position is responsible for the development and implementation of global tactics and educational programs to support country-level launches, ensuring that affiliate marketer feedback and input is incorporated into all aspects of WW marketing deliverables. This role works across global marketing team to support launch preparations in multiple geographies based on strong collaboration with country-level brand teams as well as with global cross-functional teams, including medical affairs, market access, market research, creative agencies, and Communication. The leader must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with various functional groups to achieve strategic and financial objectives.
Responsibilities will include, but are not limited to, the following:
Core member of the Marketing WW Team contributing to the full implementation of the Global strategy across affiliates and key MS stakeholders.
Supports critical elements of global strategic planning and strategy implementation, with a focus on development and evolution of marketing material and templates for implementation across markets.
WW Marketing lead for regular calls with marketing colleagues in the affiliates, with a focus on ensuring marketers have a forum to provide insights and feedback to the WW marketing team, as well as providing a forum for updates on key initiatives and material WW marketing is working on.
Lead for multi-affiliate launch readiness and best practice sharing workshops post launch
Lead for customer experience and incorporating affiliate feedback into the development and evolution of global initiatives and projects.
Lead for the KOL identification and engagement plan in partnership with WW medical affairs for global unbranded and branded promotional initiatives (eg. webinars etc.)
Lead for internal engagement plan for launch readiness
Skills/Knowledge Required:
Minimum 5 years industry experience with 3 years of marketing/equivalent experience. BA/BS required; MBA/graduate degree preferred.
Demonstrated track record of increasing responsibility within marketing.
High-level strategic thinking with the ability to concisely translate complex scientific topics to a wide range of audiences.
Demonstrated success in executing tactics required.
Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment.
Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution.
Excellent written and oral communication skills required.
Results oriented individual who demonstrates ability to think creatively and strategically.
Must be PC literate in Microsoft Office.
Bristol-Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.
Bristol-Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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