Part-time Marketing And Sales Manager

Profile

Part-time Marketing And Sales Manager
The candidate's will serve as the primary initial contact for potential new clients contacting the firm with the responsibility of converting potential clients to retained clients. Duties : Develop strategies and execute detailed operational plans to maximize the client intake process, including monitoring and implementing lead nurturing sequences. Responsible for ensuring consistent and effective lead processing and qualification as well as accurate and timely data entry. Regularly audit the performance of all intake processes and identify opportunities for improvement. Develop and deploy all intake-related communications, including new client paperwork. Provide ongoing referral source tracking and lead conversion reporting. Develop, execute and oversee all marketing efforts of the firm, including a robust mix of print and digital strategies and tactics. Manage the creative process, production and activation of all marketing assets in partnership with key vendors, including graphic designer, digital marketing company, off-site answering/intake service, etc. Responsible for ongoing brand management, audience research and persona development, and budget reconciliation and oversight. Maintain marketing databases and prepare monthly marketing activity reports that include acquisition cost per lead, cost per qualified lead, cost per signed case, projected revenue of signed cases by marketing expenditure, etc. Analyze and review all metrics associated with marketing expenditures, including Google Analytics, Google Webmaster Tools, Social Media KPIs, etc. Management of all firm social media channels. Press release development and dissemination as needed. Other duties as assigned by the Managing Attorney. Research applicable trade shows and B2B exhibitor opportunities; attend and run trade show booths as necessary. Attend functions that include opportunities to network and promote the f. Plan and oversee the firm’s special events. Must be able to perform each essential duty noted above. In addition, the requirements listed below are representative of the knowledge, skill set, and/or ability required. Should have Bachelor’s Degree, preferably in the Marketing or Communications field; three to seven years related legal and/or marketing experience; or equivalent combination of education and experience. Strongly preferred. Must have 3 years of marketing related experience; Should have strong writing, editing and proofreading skills, legal marketing or professional services marketing experience. Should have strong analytical and problem solving skills,strong interpersonal skills, Should have ability to read, create, analyze, and interpret common financial reports and marketing metrics. Ability to respond to common inquiries or complaints in an appropriate manner. Ability to effectively present information to members of the team, the Managing Partner, external consultants and public groups. Must have ability to define problems, collect data, establish facts, and draw valid conclusions. Experience of 3 years (Preferred). Bachelor's (Preferred). Spanish (Preferred).

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