Vice President Paid Planning amp Buying

Profile

The Company
Resolute Digital is a data driven marketing and technology firm headquartered in New York. Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design. Its' data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world's leading companies and brands.
Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Roles and Responsibilities:
The Vice President - Paid Media is a senior management position accountable for all aspects of assigned clients' paid media programs. The VP is responsible for managing an integrated paid media team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.
Media Strategy & Planning
Successfully build, grow and own client relationships - understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
Lead strategic and tactical planning activities - accountable for developing, implementing and maintaining media plans that deliver against client objectives/strategies
Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
Manage and be accountable for client budgets and timelines, oversee reports and client billing
Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied
Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client
Keep abreast of current events, media and any industry trends that impact your client's business
Team Leadership
Manage and develop a team of direct reports - maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging them
Train direct reports in media and marketing disciplines as well as in the specifics of the client's business and industry
Work closely with team to set brand strategies and develop media plans
Accurately, objectively and constructively evaluate performance of direct reports
Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members
Foster an environment which encourages intelligent risk taking, innovation and creativity
Agency Growth & Operations
Exhibit ambition by driving agency thought leadership and new business
Actively assist with and participate in new business pitches
Help own the financial aspects of your team - profitability by client, staffing needs, etc.
Assist SVP, Media with finance operations and quality analysis as it relates to media billing
Assist SVP, Media with media operations process and compliance of team members
Qualifications
10 years of integrated media experience with strong client and team leadership qualities
Experience planning and buying across online and offline media channels
Strong analytical skills and understanding of KPI's and attribution
Experience working with Google Campaign Manager or other relevant 3
rd
Party Ad Servers
Experience working with media management tools (e.g. Mediaocean)
Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.
Resolute is proud to be an Equal Opportunity/Affirmative Action employer. Resolute recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at . This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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