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Location
San Francisco, CA, United States
Posted on
Sep 02, 2020
Profile
Because you belong at Twilio
The Who, What, Why and Where
The Demand Generation team at Twilio is looking for a Campaign Marketing Manager to help
drive a range of lead generation efforts that fuel our sales team activities and pipeline. This person will help design, execute, monitor and improve our integrated campaigns both for inbound and outbound leads.
The ideal candidate for this role has a drive for building the lead journey from conception to purchase, launching campaigns that impact the bottomline, thinking outside the box to generate leads, has digital and integrated campaign experience, is goal oriented, has extensive experience pulling Salesforce reports, enjoys working with others to ensure tasks are completed on time and exhibits a start-up/dive-right-in mentality.
Who?
4 years of experience in marketing for B2B companies
You understand the marketing funnel and how marketing and sales work together to drive revenue.
Excellent organizational skills and can multitask across teams, projects and priorities.
Outstanding written and verbal communication skills.
You want to work in a fast-moving rocketship, own and design programs, and make a meaningful impact to the success of the business.
You are goal-oriented towards key metrics including pipeline impact (creation and acceleration). You are encouraged to act as an owner and drive cross-functional teams towards common goals.
You demonstrate a keen eye for attention to detail and have a positive, go-getter attitude.
You have experience using marketing automation, CRM and analytics platforms such as Marketo, Salesforce, Heap or similar.
What?
As a Campaign Marketing Manager you will live
the Twilio Magic
values:
BE AN OWNER, BE BOLD: Support and own the strategy for Twilio’s integrated campaigns across marketing channels and full funnel activities including events, webinars, nurtures, direct mail, and outbound sales campaigns, to ensure they get completed and exceed desired results.
BE AN OWNER & BE INCLUSIVE: Quarterback and contribute to regular campaign planning sessions.
RUTHLESSLY PRIORITIZE: Manage project timelines to ensure campaign assets launches are met.
BE AN OWNER & WRITE IT DOWN: Analyze results and impact of campaigns, surface insights to optimize performance,
BE INCLUSIVE & NO SHENANIGANS: Work cross-functionally with internal and external stakeholders to keep projects on track.
WRITE IT DOWN & EMPOWER OTHERS: Communicate upcoming campaign plans and enablement materials to help the sales team successfully follow up on leads.
Why?
For anyone interested in building a career in Marketing, this role is an excellent chance to learn alongside a high performing demand generation team at the intersection of all marketing activities. Your insights, ideas, and leadership will carry Twilio to the next level of our trajectory. Because Twilio is fueling the future of communications, we have an impactful narrative that attracts millions of visitors and leads.
Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We invest in weeks dedicated to tackling hard problems and creating your own ideas. We have a cultural foundation built on diversity, inclusion and innovation and we want you and your ideas to thrive at Twilio.
Where?
This position will be located in our beautiful office at 101 Spear Street in the Rincon Center in San Francisco. You will enjoy our incredible perks: catered meals, snacks and drinks, ergonomic desks, game room, fitness center, massages, monthly All Hands and more.
You will also be part of a company that believes in small teams for maximum impact; that strives to balance work and home life; that understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves. We seek people who naturally demonstrate our
values
, who are challenged by problems, empower others to thrive, and can draw the owl and not be beholden to one playbook.
About us:
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
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