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Job Details

Specialist II Brand Marketing

Location
Carlisle, PA, United States

Posted on
Jun 02, 2021

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:text,ActualValueFromSolar:null},{QuestionName:Auto req ID,AnswerValue:14730BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Job Description,AnswerValue:u003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eThe GIANT Company Assistant Brand Manager, Digital Strategy u0026amp; Media reports to the Brand Manager, Digital Strategy u0026amp; Media and is responsible for developing, supporting and measuring digital media plans and executions across social media, digital video, display, influencer and paid search channels.u0026nbsp; The candidate will work with a cross functional marketing team to support the development of digital plans in partnership with internal teams and our digital agency.u0026nbsp;u003cbru003eu003cbru003eThe ideal candidate should have 1-3 years of experience working in marketing and/or digital roles, preferably in consumer product or retail segments.u0026nbsp; The candidate should have a 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Category,AnswerValue:Other,VerityZone:formtext44,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Travel Requirements,AnswerValue:10% ,VerityZone:formtext45,QuestionType:single-select,ActualValueFromSolar:null},{QuestionName:Essential Skills,AnswerValue:u003culu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eSupports annual digital media strategy and plan development (Social, Programmatic, Digital Video, OTT/CTV, SEM, SEO, Affiliate and Influencers)u003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eBuilds digital channel plans within cross functional marketing teams u003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eManages creative development, campaign deployment and post campaign analytics for digital campaignsu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eBuilds and manages project timelines to ensure that all key projects deadlines are met, and all essential steps are followedu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eDiligently manages budgets for digital marketing plans and channels, consistently looking for opportunities to drive efficiencyu003c/spanu003eu003c/spanu003eu003c/liu003eu003cli style=margin-left:8px\u003eu003cspan style=font-size:12px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eResponsible for post campaign reporting for all digital media channels and leverages data to identify implications for future plans 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