Part-time Social Media Coordinator

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Part-time Social Media Coordinator
Duties: Responsible for the day-to-day strategy of social media and content for all our accounts. Main responsibility is to achieve the goals set by the owners as well as our marketing partner, Serendipit Consulting, who will assist you in this role with ideas and guidance. Working with Serendipit Consulting (our marketing agency partner) on the development of social media strategies and content to achieve marketing targets; creation, management, publishing, and monitor high-quality content; administration of social media accounts ensuring up-to-date content; facilitation of customer-brand communication (respond to queries, get reviews and organize chats and Q&A sessions); staying up-to-date with social media best practices; collaboration on firm initiatives; and supporting the &B staff will all social media related tasks. Manage all social media profiles with guidance from marketing team, Serendipit Consulting. Write strong, captivating social media content within our brand’s style and tone guidelines, ensuring that all content is edited/proofed prior to being sent to the B&B team for approval. Works alongside Serendipit Consulting to craft consistent brand messaging, social media strategies, and implementing brand design (as needed). Writing, aggregating, posting and tracking day-to-day social media content featuring key messages that develops and deploys a social media strategy that drives differentiation and engagement for all clients. Creating and posting content for social media channels (Facebook, Twitter, Instagram, LinkedIn, Youtube and others), and working with all team members to generate daily/weekly story ideas. Answering user/customer service questions via social media, leading engagement efforts. Developing measurements, standards, and goals for social media efforts. Participate in content brainstorming sessions and help develop new ideas and strategies to better reach the intended online audience. Help create and execute social media campaigns that will result in a larger online following, increased exposure, and greater brand awareness for our firm. Work collaboratively in a multifunctional team to concept and implement compelling content. Analyze and test the optimal ways for consumers to find and consume content as well as maximize social conversion ratios.

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